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Behrouz Biryani rolls out lip-smacking campaign in Delhi
In Campaigns By M4G Bureau - August 07, 2018
The 14-day campaign, executed by Posterscope India, was writ large on billboards, bus shelters, Metro pillars and gantries
New DMRC Pink Line corridor expected to offer compelling advertising avenues
In OOH News By M4G Bureau - August 07, 2018
The new corridor has two interchanging facilities with the Yellow Line (Huda City Centre-Samaypur Badli) at INA and with Violet Line (Escorts Mujesar -- Kashmere Gate) at Lajpat Nagar; this will drive huge crowd from all zones of the capital
Wipro Lighting launches outdoor lighting solutions for Smart Cities
In OOH Solutions By M4G Bureau - August 07, 2018
Wipro’s connected and intelligent outdoor lighting has demonstrated its capabilities of improved public safety, efficiency and comfort
Zee Cinema tunes in ‘Padman’ at Audiowala Bus Stands in Mumbai outskirts
In Gallery By M4G Bureau - August 06, 2018
The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie
American Express campaign exemplifies its omnipresence
In Gallery By M4G Bureau - August 06, 2018
The OOH campaign reinforces American Express’ positioning at the intersection of people’s business & lifestyle
Red Bull makes a strong case for work-life balance
In Campaigns By Bhawana Anand - August 06, 2018
The energy drink brand reaches out to the working population through an innovative campaign executed by Jagran Engage
Nescafe lures Mumbaikars with a steaming innovation
In Campaigns By M4G Bureau - August 06, 2018
Executed by Street Talk, the objective of the innovation was to spread the message that “You can’t guzzle a hot drink, it has to be taken slowly”
BEST assigns media rights to Signpost India
In OOH News By M4G Bureau - August 06, 2018
The media rights are on side and back panels of BEST buses; rights given for 3 years
‘OOH gets us 70% of audience volume’
In Viewpoints By Bhawana Anand - August 04, 2018
Total Oil India has upped the ante on its OOH game, states Gayatri Ojha, VP (Marketing & Corporate Communications, CSR) Total Oil India
Vivo strikes a chord with young audiences on TagTalk network
In Digital OOH By M4G Bureau - August 03, 2018
TagTalk has partnered Vivo India in launching an integrated Vivo brand campaign on its social network TV that engages a large number of hyper-connected young consumers