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Hoardings business on the edge in Bengaluru
In OOH News By M4G Bureau - August 09, 2018
BBMP Council yet to make public its stand on the hoardings issue; next HC hearing on hoardings issue on Aug 10
Mondelez India OOH mandate in fluid state
In OOH News By M4G Bureau - August 09, 2018
Following the Rs 450 crore Mondelez India traditional media duties shifting from Carat India to GroupM’s media agency Wavemaker, there is some speculation going on as to which agency will handle the brand’s OOH duties
Zicom engages cinema-goers with audio ad stunt
In Campaigns By M4G Bureau - August 09, 2018
Partnered with INOX & Carnival Cinemas to make consumers street smart with Vehicle Passenger Safety Solution
Karnataka HC hearing on hoardings issue coming up
In OOH News By M4G Bureau - August 08, 2018
BBMP council apparently seeking time to bring in new ad policy on the lines of Delhi Advertisement Policy
Pune’s Amanora Mall overhauls facade media
In OOH News By Bhawana Anand - August 08, 2018
The mall management got fabrication company Brandspan to redo the mall façade where 4 different backlit boxes of 11/11 ft size were replaced by a giant backlit 30/30 ft single site to lure more advertisers
‘Everyone has the right to be safe at work’
In Viewpoints By Rajiv Raghunath - August 08, 2018
Jim Poage, Safety Director of US-based Formetco shares his perspectives on the safety and health standards for OOH. Jim commands over 20 years of experience in the creation and implementation of safety programmes in numerous industries. He is a professional trainer on a wide variety of safety, health and environmental topics and a recognised guest speaker from previous Outdoor Advertising Association of America (OAAA) Safety Summits, as well as the Independent Billboard Operators (IBO) organisation
Macromedia installs Efi VUTEk® GS3250LXR LED UV roll-to-roll printer at Chennai unit
In OOH Solutions By M4G Bureau - August 08, 2018
Considering the growing demand for green applications, the printing firm has installed a new machine at its Chennai unit
Red Bull makes a strong case for work-life balance
In Gallery By Bhawana Anand - August 07, 2018
The energy drink brand reaches out to the working population through an innovative campaign executed by Jagran Engage
Nestle reinforces Nescafe coffee brand during monsoon
In Gallery By - August 07, 2018
In association with Street Talk agency, the brand innovates on Mumbai billboards en-cashing pouring weather
Eureka Forbes appoints Taproot Dentsu as its creative agency
In OOH News By M4G Bureau - August 07, 2018
The agency will work on their complete range of products i.e. water purifiers, air purifiers, vacuum cleaners and security and surveillance solutions