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Vivo India appoints Laqshya Solutions & Posterscope India to handle OOH mandate
In OOH News By Bhawana Anand - August 23, 2018
The new partnership will build on Vivo foundation of existing and unique OOH engagement & initiatives
ACCC green-lights APN Outdoor-JCDecaux, oOh!media-Adshel mergers
In OOH News By M4G Bureau - August 23, 2018
The merged companies will continue to compete with each other and with other out-of-home advertising providers
Bengaluru OOH staring at likely policy paralysis
In OOH News By Bhawana Anand - August 23, 2018
Media owners in the city see no rationale in going for an entirely new ad policy considering that the ad policy was amended in 2016 in keeping with the market conditions
DMRC to share with SDMC revenues from station branding
In OOH News By Bhawana Anand - August 23, 2018
DRMC is likely to be sharing 35% of the revenues accrued from branding of metro stations falling in SDMC jurisdiction
‘Experience Axis’ amplifies the joy of shoppping
In Campaigns By Bhawana Anand - August 23, 2018
The campaign, featuring Axis Bank brand ambassador Deepika Padukone, highlights the offers attached to the bank’s credit & debit cards
‘Ghoul’ screams horror on OOH
In Gallery By - August 22, 2018
Netflix has run the campaign in 2 phases, drawing a lot of attention to the show
BBMP ad policy likely to submitted by Aug 31
In OOH News By M4G Bureau - August 22, 2018
BBMP will submit its advertisement policy by August 31 after finalising it by August 23 and getting necessary clearance from the state government
‘Ghoul’ screams horror on OOH
In Campaigns By M4G Bureau - August 22, 2018
Netflix has run the campaign in 2 phases, drawing a lot of attention to the show
UK’s OOH revenue up 1.5% YOY
In Research By M4G Bureau - August 22, 2018
The OOH industry remains resilient in Q2 2018; DOOH saw a revenue growth of 6.4%
Vivo India signs MediaCom as AOR agency
In OOH News By M4G Bureau - August 21, 2018
The media agency will be responsible for the media strategy, planning, buying and implementation for all mass media