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7510 News Found
‘OOH delivers high brand recall’
In Viewpoints By Bhawana Anand - October 08, 2018
Ulf Smedberg, Country Marketing Manager – IKEA India, speaks about how OOH helped the iconic brand to build an awe-inspiring imagery of its India debut
Chennai Metro PSD formats gaining traction
In OOH News By Bhawana Anand - October 08, 2018
Mark Metro which holds the exclusive ad rights for Chennai Metro stations maintains that the PSD media format is now drawing the attention of national brands
Festive spirit lights up Mumbai mall media
In OOH News By Shradha Mishra - October 08, 2018
Mall media, like large formats in the city, are attracting a slew of advertising brands
Festive season renders a new dash of colours to Mumbai OOH
In Campaigns By Shradha Mishra - October 05, 2018
Busy stretches like Western Express Highway, Bandra and S.V. Road see a spate of new campaigns by major brands
TVS Victor hires Vyoma Media to execute Digital Outdoor Advertising
In Digital OOH By M4G Bureau - October 05, 2018
First phase of the campaign will be across Bihar and Kolkata promoting TVS Victor’s new model
KSRTC invites bids for advertising on different categories of buses
In OOH News By M4G Bureau - October 05, 2018
Bids invited for awarding license for the display of advertisement in KRSTC fast passenger category buses, ordinary buses and KURTC Buses on the auction cum tender basis for five years separately
BBMP’s new ad policy impales outdoor business in the city
In OOH News By Bhawana Anand - October 05, 2018
With no provision for large size hoardings, the city trade owners find it hard to garner business in the city
POPODAX innovates to build market for Ready to eat Appalams
In Campaigns By Bhawana Anand - October 04, 2018
Executed by the Surespace agency in several markets such as Chennai, Coimbatore, Madurai, Trichy and Salem where Bus shelters have been kept as the main format
Kolkata Metro floats tender for OOH media
In OOH News By Ria Banerjee - October 04, 2018
The contract has been awarded for 10 years
CMRL opens bid for 31 station semi-naming rights
In OOH News By M4G Bureau - October 04, 2018
The stations would be given for Semi-Naming activities on as-is-where-is basis. Corridor I has 15 stations and Corridor II - 16 stations