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7484 News Found
Achieving carbon neutrality
In Viewpoints By - December 20, 2023
Liseanne Gillham, VP – Marketing, Broadsign presents an update on the company’s approach to carbon neutrality
2nd M4G OOH Quizathon to be conducted on Media4Growth on Dec 22
In OOH News By M4G Bureau - December 20, 2023
The quiz will go live at 4 PM; winner and runner-up of the quiz will receive cash prizes of Rs 20,000 and Rs 15,000, respectively.
UK’s Wildstone acquires M5 Tower West Midlands in Birmingham
In OOH News By M4G Bureau - December 20, 2023
The M5 Tower West Midlands is a high-impact, double-sided DM6 structure strategically positioned on the M5 in Birmingham, between Junctions 1 and 2
ideacafe brings on board Viren Yadav as Lead Integration Specialist
In OOH News By M4G Bureau - December 20, 2023
Viren brings with him 15+ years of OOH industry experience and has worked with some of the top advertising brands in planning and executing their campaigns.
Shapoorji Pallonji’s Kingstown Wildernest showcased in Pune
In Campaigns By M4G Bureau - December 19, 2023
Innovation grabs eyeballs
LMX, Adsmovil OOH expand pDOOH reach in Latin America with Latinad
In Digital OOH By Rajiv Raghunath - December 19, 2023
This integration complements and strengthens LMX and Adsmovil OOH’s commitment as a full-stack solution in Latin America, powered by Moving Walls
Polygon's Remi du Preez to deliver Science of OOH keynote at WOO Africa Forum
In OOH News By M4G Bureau - December 19, 2023
At Polygon du Preez is building the largest network of programmatically connected digital OOH screens enabling access to an Africa-wide network for media owners, agencies and advertisers
Samsung livestreams interactive Rocket League challenge in epic DeepScreen® Alive gameplay
In Digital OOH By M4G Bureau - December 19, 2023
Produced by CYLNDR, the 15 minute game unfolded on London’s Piccadilly Lights as influencers @ApparentlyJxck and @Vatira5 battled it out for the title Samsung Gaming Hub Champion.
BGauss hits the streets on BEST bus
In Campaigns By M4G Bureau - December 18, 2023
The campaign, conceptualized and executed by Admatazz, earlier ran on Mumbai local trains
Outsize OOH returns can be had with just incremental adjustments in spend: study by OMG’s Benchmarketing
In Research By M4G Bureau - December 18, 2023
To fund the increased OOH spend, the analysis primarily recommends budget shifts away from TV and digital