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7526 News Found
Posterscope launches unique real time digital OOH platform
In OOH News By M4G Bureau - December 05, 2018
Reported to be a one-of-its kind launch in the Indian OOH industry, it will allow advertisers to have direct control on the content to be played on digital screens
Group M report ranks India as 3rd largest contributor in advertising
In Research By M4G Bureau - December 05, 2018
Cinema & outdoor to continue to grow in the country as technology adoption improves ad visibility
Prayagraj OOH industry caught in a sticky wicket ahead of Kumbh Mela
In OOH News By Bhawana Anand - December 05, 2018
Media owners cite that the ULB has set unviable cost on media to be contracted, apart from pushing the industry on the backfoot with regard to existing media displays
SET tunes into Mumbai Metro network
In OOH News By M4G Bureau - December 05, 2018
The GEC is putting up 48 TV screens inside the Metro stations
Zenith wins global media business for Lactalis
In OOH News By M4G Bureau - December 04, 2018
The agency been appointed Master Agency Partner, commanding 75% of Lactalis’ markets
DHL Express to use OOH, other media to promote partnership with Hero Indian Super League
In OOH News By M4G Bureau - December 04, 2018
The ‘DHL is the Way’ campaign will leverage multiple avenues spanning print, radio, Out-of-Home, in-stadia football matches, ambient and digital mediums
QMS creating largest multi-media biz in New Zealand
In OOH News By M4G Bureau - December 04, 2018
QMS Media Ltd will merge its New Zealand outdoor business, subject to regulatory approval, with radio, TV and digital company MediaWorks owned by US hedge fund Oaktree Capital
OOH will contribute $2.52bn to overall ad-pie in 2018-2021
In Research By M4G Bureau - December 04, 2018
India, part of Fast-track Asia, will be the 3rd contributing country followed by US & China in the global advertising expenditure
Unipoles set for debut on Chandigarh landscape
In OOH News By M4G Bureau - December 04, 2018
The UT Administration has permitted installation of unipoles in particular sectors, industrial area and IT park
Welspun spreads out ethnic Spaces
In Gallery By Bhawana Anand - December 03, 2018
The OOH campaign, planned and executed by MOMS Outdoor Media Services across 8 cities, promoted the Rangana range of bedsheets from Spaces of the Welspun group