Educationista hops onto cabs to promote expo in Pune

In Campaigns By M4G Bureau - January 03, 2019

Some 100 cabs have been branded

1st Transit Media Talks Conference in Mumbai on Feb 28

In OOH News By M4G Bureau - January 02, 2019

The 1st Transit Media Talks Conference, to be organised at Courtyard by Marriott hotel in Mumbai on February 28, 2019, will direct focused attention on the big media investment opportunities in the transit segments, viability of transit media investments in the medium- to long-term, and ways to enhance the attractiveness of transit media for brand advertising

Creative Designers wins sole rights at Jammu railway station

In OOH News By Bhawana Anand - January 02, 2019

The OOH firm is planning a complete overhaul of the media units at this major station

Railways introducing barter advertising on trial basis

In OOH News By M4G Bureau - January 02, 2019

The railways has devised a unique way of allowing companies to advertise on trains in lieu of any product or service they have delivered to passengers on board designated trains

‘Selection Day’ bats in the outdoor

In Campaigns By M4G Bureau - January 02, 2019

Netflix once again takes the OOH route for the big impact

‘OOH ad revenues increasing y-o-y’

In Viewpoints By Shradha Mishra - December 31, 2018

While the outdoor industry plays an important role in city development, every media owner must strictly adhere to safety and regulatory norms, says Dilip Gawade, Joint commissioner, Pimpri Chinchwad Municipal Corporation (PCMC)

What the Indian OOH industry has to say on key issues

In OOH News By M4G Bureau - December 31, 2018

A recap of ‘Have Your Say!’ poll outcomes on a few key issues

Sampark Advertising gets sole marketing rights on Kolkata Metro piers media from Behala Chowrasta to Joka

In OOH News By Ria Banerjee - December 31, 2018

The period of contract is for three years

Decathlon on an OOH drive in Kolkata

In Campaigns By Ria Banerjee - December 31, 2018

The brand is promoting its new store launch in the city

Kumbh Mela 2019 media rates raised

In OOH News By Bhawana Anand - December 28, 2018

The Mela authorities have hiked media rates by almost 200-300%, along with providing better branding opportunities