Results For "i"
7484 News Found
‘OOH advertisers are growing in number’
In Digital OOH By Rajiv Raghunath - January 05, 2024
Abhijit Sengupta, CEO, OAP also underlines the imperative of balancing media supply with demand
Times OOH partners 2nd South India Talks OOH conference in Chennai as Associate Sponsor
In OOH News By M4G Bureau - January 04, 2024
“South India Talks OOH provides an appropriate forum for the industry to collaboratively discuss and try to find solutions their issues and challenges,” says Shekhar Narayanaswami, President, Times Innovative Media Ltd
UK OOH specialist 75Media appoints Matt Connolly as Financial Controller
In Digital OOH By M4G Bureau - January 04, 2024
Paul Inman, MD, 75Media, says: “As we scale up it makes sense to bring in more specialists to free up other senior staff to do what they do best.”
Continental Coffee teams up with Platinum Outdoor to deliver an 'Xtra Strong' 3D anamorphic campaign
In Campaigns By M4G Bureau - January 04, 2024
Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.
Tiger Party once again orchestrates New Year’s Eve countdown in Times Square
In Digital OOH By Rajiv Raghunath - January 03, 2024
From behind the New Year’s eve ball drop, Tiger Party offers a close look at how DOOH solution amplifies commercial potential
Qatar’s Elan Media to integrate DOOH inventory with LMX SSP
In Digital OOH By M4G Bureau - January 03, 2024
Jaber Al Ansari, ELAN Group CEO, says: “This move aims to establish a robust programmatic media buying model in Qatar."
‘We can expect to see 12-15% increase in business’
In OOH News By Rajiv Raghunath - January 02, 2024
Jayesh Yagnik, CEO, MOMS OOH sees technology playing a pivotal role in the OOH growth process
‘Top-of-the-mind recall critical for demand generation, supply management’
In Gallery By - January 02, 2024
Saibal Biswas, SVP & Head of Marketing , Partnerships and PR, MediBuddy talks about the digital healthcare platform’s approach to brand building, engagement with suppliers, and making MediBuddy services affordable and accessible to a billion Indians in an exclusive interview with Rajiv Raghunath. Presenting Part 1 of the interview.
TheSmallBigIdea ushers in ‘Merry Christmas’ bomhomie
In Campaigns By M4G Bureau - December 29, 2023
The marketing team employed unconventional tactics with volunteers holding placards next to ‘Merry Christmas’ branding
Posterscope India makes waves with ‘Aquaman and the Lost Kingdom’ innovation in the sea
In Digital OOH By M4G Bureau - December 29, 2023
“We went beyond conventional DOOH methods and introduced a colossal sculpture in the heart of the Arabian Sea, creating a buzz that rippled through the city,” says Posterscope India MD Imtiyaz Vilatra