Kolkata Municipal launches Tathya Sandhani app for outdoor advertising

In Digital OOH By M4G Bureau - January 14, 2019

The app supports data on legal sites and identification of media

‘Lines between OOH & mobile will continue to blur’

In Viewpoints By Rajiv Raghunath - January 14, 2019

Kym Frank, CEO, Geopath, US shares her outlook on business in 2019

ZEE5’s ‘Rangbaaz’ hits the OOH space

In Campaigns By Bhawana Anand - January 12, 2019

Laqshya Media partners with Zee5 to promote the web series on OOH spread across 456 units covering over 3 lakh sq. ft.

Mastercard India wows international passengers at IGIA

In Campaigns By M4G Bureau - January 11, 2019

Times OOH promotes the ‘Mastercard DDFS winter shopping festival’ at the airport in association with Posterscope

‘New technologies, research will augment OOH’

In Viewpoints By Bhawana Anand - January 11, 2019

Gajendra Jangid, VP - Marketing, Cars24 talks about the brand’s OOH advertising experience and expectations from the medium

HC once again asks Karnataka Govt to expedite approval of ad bylaws

In OOH News By M4G Bureau - January 11, 2019

BBMP has asked for more time on implementation of process governing use of eco-friendly fabric

Ocean’s ordinary shares once again trading on London Stock Exchange

In OOH News By M4G Bureau - January 10, 2019

On 28 March 2018, Ocelot Partners Limited had completed the acquisition of Ocean Outdoor for an enterprise value of £200 million

Pacific Digital expands footprints in Tier 1, 2 cities

In OOH Solutions By Shradha Mishra - January 10, 2019

The digital printing major has set up solvent printing machines in different cities in tie-up with local partners

SBI Life Insurance launches programmatic DOOH campaign

In Digital OOH By M4G Bureau - January 10, 2019

WATConsult & AMNET innovate for SBI Life’s campaign & foray into digital programmatic OOH using the hook of a New Year moment to enhance the brand’s proposition in a unique way

DAN to handle media accounts of Oppo, OnePlus

In OOH News By M4G Bureau - January 10, 2019

The agency will handle the traditional, digital and OOH advertising of the two brands