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Bangalore OOH policy stalled due to technical issues
In OOH News By Bhawana Anand - January 28, 2019
Rework on the technical issues is expected to delay the final policy implementation, as also the appointment of new Judge
‘Transparency, automation will drive OOH growth in Malaysia’
In OOH News By M4G Bureau - January 25, 2019
59 billboard owners deliberate upon the ways to grow the OOH business
‘New-age data driven metrics will the game-changer’
In Viewpoints By Rajiv Raghunath - January 25, 2019
Rachana Lokhande, CEO, Kinetic India asserts that Transit, Technology and Data are the OOH growth drivers
DTC invites bids for bus wrap rights
In OOH News By M4G Bureau - January 25, 2019
The rights will be awarded on 1,157 buses linked to 10 depots
SNJ Enterprise installs Arrow’s EFI VUTEk GS3200
In OOH Solutions By M4G Bureau - January 25, 2019
EFI VUTEk’s dual resolution capability enables true 600 dpi and true 1000dpi output with selectable 24pl or 12pl drop sizes
Hershey’s says it with a Kiss
In Campaigns By M4G Bureau - January 25, 2019
The brand’s OOH campaign, rolled out in Kochi, Kozhikode, and Thiruvananthapuram, was handled by GLO, the out-of-home division of Lodestar Universal McCann
Now showing Zee5’s ‘Parchayee’ on OOH
In Campaigns By Shradha Mishra - January 24, 2019
The campaign seen in Mumbai brings out some vital horror elements of the show to generate curiosity and suspense
Fena shouts out to Kumbh pilgrims
In Campaigns By Bhawana Anand - January 24, 2019
The brand opted for light pole branding for maximum visibility
Pioneer Publicity bags co-branding rights at 6 DMRC stations
In OOH News By M4G Bureau - January 24, 2019
Jagran Engage, Explomedia, Media 24x7, and Ayan Media have also won the rights at select DMRC stations
L&K Saatchi & Saatchi to handle global communications mandate of Rotimatic
In OOH News By M4G Bureau - January 23, 2019
The brand from Zimplistic has unveiled its digital promotion titled ‘togetherness and rotis’ that will be complemented by outdoor, television, print and digital media campaign