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Transit media is integral to OOH plans
In OOH News By M4G Bureau - March 06, 2019
Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’
Van Heusen to tap OOH to promote new bags line
In OOH News By M4G Bureau - March 06, 2019
The brand has signed on Bollywood actor Jacqueline Fernandez as the brand ambassador to promote its VH Bag for women debuting shortly
Transit media has huge potential
In OOH News By Ria Banerjee - March 06, 2019
Amit Kapoor, MD, US Advertising highlighted the evolution of media and the factors that made it powerful at the first Transit Media Talks Conference held in Mumbai on February 28th
Moving Walls integrates Lifesight data to strengthen offline media attribution platform
In Digital OOH By M4G Bureau - March 06, 2019
The companies will combine their location data expertise to enrich Moving Walls’ billboard and activation attribution product that transforms how brands plan, measure, and buy offline media
Startup company Litcabs goes big on Mumbai’s Kaali-Peeli taxis
In OOH News By M4G Bureau - March 05, 2019
Over 8,000 of these taxis in the city will be outfitted with taxi top advertising displays with the first 350 hitting the streets of Mumbai this week
The way forward is transit: Pawan Bansal
In OOH News By Ria Banerjee - March 05, 2019
Pawan Bansal, COO, Jagran Engage, listed out the factors for ensuring best ROI from transit media in his address at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019
OAC 2019 to be held in Mumbai on July 26-27
In OOH News By M4G Bureau - March 05, 2019
The 15th edition of OAC will be held at the Renaissance Mumbai Convention Centre Hotel, Mumbai; the OAA 2019 Awards function will be organised at the same venue on July 27
More skywalks planned in Bengaluru
In OOH News By M4G Bureau - March 05, 2019
The skywalks will reportedly be developed on self-financing basis
90% of transit media printing is on PVC using solvent inks: Vitesh Sharma
In OOH Solutions By Bhawana Anand - March 04, 2019
Vitesh Sharma, Country Head, HP Sign & Display spoke about the need to adopt green printing solutions by the transit media industry
Data will drive spends: Shalini Kumar
In OOH News By Bhawana Anand - March 04, 2019
Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28th