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Havas Media makes new appointments as part of enhanced media strategy
In OOH News By M4G Bureau - March 08, 2019
The group appoints Thomas Minc as MD - Global Strategy and Ellen Zaleski as MD - Global Insights
KineticX partners with environmental media start-up Pluvo
In OOH News By M4G Bureau - March 08, 2019
The agency’s clients will advertise on Pluvo’s unique air-purifying advertising inventory in London
Talon buys US OOH agency Grandesign
In OOH News By Rajiv Raghunath - March 08, 2019
The acquisition is part of company’s plan to build a “Smarter as Standard” footprint in the U.S
How Dabur Gulabari reached out to women at the Kumbh
In Campaigns By M4G Bureau - March 08, 2019
The brand set up safe changing rooms for women pilgrims and provided samples of Dabur Gulabari cold creams
How Kansai Nerolac Paints added a dash of colour to Maha Kumbh
In Gallery By M4G Bureau - March 07, 2019
Kansai Nerolac Paints Ltd. (KNPL), paid homage to the Kumbh Mela through art and enhanced the look of Indira Bhavan located at Civil Lines in Prayagraj and other structures in the city. Take a look.
Dentsu Aegis Network expands Ashish Bhasin's role
In OOH News By M4G Bureau - March 07, 2019
The Chairman and CEO of Dentsu Aegis Network - South Asia, has been promoted to the role of CEO, Dentsu Aegis Network Greater South and Chairman and CEO of India and will be responsible for overseeing India, Sri Lanka, Bangladesh, Indonesia, Thailand, Vietnam, Philippines, Malaysia and Myanmar markets
Transit media can come alive with design interventions
In OOH News By M4G Bureau - March 07, 2019
Michael Foley, Founder of Foley Designs, highlighted the need to re-imagine transit media design to make the medium much more powerful in his talk at the 1st Transit Media Talks Conference
Max Fashion’s sartorial thumbs up to women
In OOH News By M4G Bureau - March 07, 2019
Ahead of Women’s Day, the brand will deploy the ‘Behen Kuch Bhi Pehen’ campaign on outdoors in sync with its mainline campaign urging women
National Green Tribunal seeks ban on PVC during election promos
In OOH News By M4G Bureau - March 07, 2019
The move comes ahead of the Lokh Sabha election and the heavy outdoor campaigning expected from political parties
Transit media is integral to OOH plans
In OOH News By M4G Bureau - March 06, 2019
Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’