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JCDecaux Transport exclusive ad contracts for Hong Kong MTR & Airport Express renewed
In OOH News By M4G Bureau - January 16, 2024
The renewed contracts are effective from 1st January 2024 to 31st December 2028 with the option for MTR to extend up to a total of 10 years.
‘OOH needs to major on impact as well as measurement in 2024’
In Viewpoints By M4G Bureau - January 16, 2024
WOO President Tom Goddard shares his thoughts on the key challenges to be addressed by the OOH industry in the new year, and growing importance of this medium for brand communications.
Pikasso Italia digitalises first wall of Milano Collection in the heart of Porta Romana District
In Digital OOH By Rajiv Raghunath - January 16, 2024
Antonio Vincenti, CEO of Pikasso, says “this first Pikasso digital screen is a first step toward the objective of building a Milano Collection that covers all access routes to the City centre”
Wildstone closes landmark £350mn outdoor media infrastructure refinancing
In OOH News By Rajiv Raghunath - January 16, 2024
Deal unlocks Wildstone’s European expansion amid surging digitisation
Madison Media strengthens its leadership by appointing Puja Rai as Chief Strategy Officer
In OOH News By M4G Bureau - January 15, 2024
Puja is a seasoned media professional with over 20 years of experience in marketing, strategy and analytics
5 Star Advertising partners South India Talks OOH conference as Associate Sponsor
In OOH News By M4G Bureau - January 15, 2024
The Bengaluru-based OOH firm sees in the brand association with the conference the opportunity to spur greater collaborations among the industry players for foraying into new business growth zones.
Florida-based Ballyhoo Media donates over $100,000 in billboard ad grants to 9 local small businesses
In Digital OOH By Rajiv Raghunath - January 15, 2024
“As a small business ourselves, we understand that a little support can have a lasting impact,” says Adam Shapiro, President and CEO of Ballyhoo Media
3rd M4G OOH Quizathon postponed to Feb 22
In OOH News By M4G Bureau - January 12, 2024
Fresh registration link to be shared soon
Retail media platform Zitcha, Axonet announce new partnership to enhance C-store shopper engagement and experiences
In OOH News By M4G Bureau - January 12, 2024
Pioneering C-store retail media network, Axonet has found a way to harness the previously untapped wealth of convenience store shopper data, and is now collaborating with retail media platform Zitcha to provide a compelling offering for CPG brands and C-store retailers.
‘DOOH is seeing accelerated growth in Indonesia’
In Viewpoints By Rajiv Raghunath - January 12, 2024
Agung Prihambodo, Marketing Director, AMG Indonesia shares his perspectives on the OOH growth dynamics in the Indonesia market, and the company’s core areas, in an interview with Rajiv Raghunath. Edited excerpts: