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DCMN India Bags Media Duties for FanFight
In OOH News By M4G Bureau - March 19, 2019
FanFight is all set to launch a massive pan-India campaign during witness IPL Season 12 and Cricket World Cup in 2019
BJP outdoor publicity campaign ahead of polls somewhat delayed
In OOH News By Bhawana Anand - March 19, 2019
The outdoor concessionaires are yet to receive the final nod for rolling out the party’s OOH publicity campaign
Kurkure Caravan Talkies to traverse 1000+ towns & villages
In OOH News By M4G Bureau - March 19, 2019
The 3-month programme is designed to deepen brand connect with consumers and retailers via Nukkad Natak and Movie-on-the wheels
Engagement, data & uniformity must for transit growth: Deepak Saluja
In Gallery By - March 18, 2019
Deepak Saluja, Executive VP- Marketing, UTI highlighted the factors that could drive higher adoption of transit medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th
90% of transit media printing is on PVC using solvent inks: Vitesh Sharma
In Gallery By - March 18, 2019
Vitesh Sharma, Country Head, HP Sign & Display spoke about the need to adopt green printing solutions by the transit media industry
Data will drive spends: Shalini Kumar
In Gallery By - March 18, 2019
Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28t
Transit media is integral to OOH plans
In Gallery By - March 18, 2019
Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’
Transit media has huge potential
In Gallery By - March 18, 2019
Amit Kapoor, MD, US Advertising highlighted the evolution of media and the factors that made it powerful at the first Transit Media Talks Conference held in Mumbai on February 28th
Transit Media can take on multiple avatars: Santosh Padhi
In Gallery By - March 18, 2019
Providing an interesting, mythological take on Transit Media, Santosh Padhi, COO & Co- Founder of Taproot Dentsu, drew up an analogy with Lord Krishna to highlight the benefits of this medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019
RSH Global assigns media mandate to Initiative
In OOH News By M4G Bureau - March 18, 2019
Initiative will handle integrated media planning and buying for JOY & X-MEN Brands