A fitting reply to terrorists: BJP’s new campaign narrative

In Campaigns By Bhawana Anand - April 04, 2019

The campaign mainly uses large formats and is visible on all prime locations of each city

‘Constant ideation is vital’ : Tarun Mehrotra

In Viewpoints By Bhawana Anand - April 04, 2019

Tarun Mehrotra, Chief Service Officer & National Head -Marketing and Sales, Tata Housing Development Company, shares the company’s OOH strategy

Talon launches smart solutions centric global network

In OOH News By M4G Bureau - April 03, 2019

With its new global OOH network that links 20 offices across 75+ markets, and ‘Plexus’ its new dedicate resource ‘Latitude’, Talon looks at consolidating its smart, innovation-led client solutions

Dentsu Aegis Network expands Anand Bhadkamkar’s role to CFO & COO South Asia

In OOH News By M4G Bureau - April 03, 2019

Anand will now also be responsible for driving operational excellence in business and oversee support functions including HR and IT in India

Agnello Dias promoted as Creative Chairman, Dentsu Aegis Network India

In OOH News By M4G Bureau - April 03, 2019

In his new role with additional responsibility, Dias will guide and mentor the creative output of all DAN India companies

Spotify aims for spot-on connect with new campaign

In Campaigns By Bhawana Anand - April 03, 2019

The new campaign 'There's A Playlist For That' includes more than 500 creatives across outdoor hoardings & digital banners targeting to the growing millennial user base

Look what's cooking on outdoors!

In Gallery By - April 03, 2019

Along with JCDecaux Hungary, Maggi tempts masses with a hot Cup-a-Soup simmering under the shelter.

Education sector adding business to Nagpur OOH

In OOH News By Bhawana Anand - April 03, 2019

Targeting the high-income class, this category taps the outdoor medium for long duration campaigns in the city

88% of Trichy and Coimbatore airport passengers notice ads, says report

In OOH News By M4G Bureau - April 02, 2019

The report conducted by Nielsen Research and Times OOH also shows that 89% of passengers at both these airports belong to NCCS A segment

Talon Outdoor CEO Barry Cupples to speak at FEPE Congress in Dubai

In OOH News By M4G Bureau - April 02, 2019

Talon, headquartered in London, is expanding internationally with a new office in New York