And now it’s the Congress with its campaign pitch

In Campaigns By Bhawana Anand - April 11, 2019

The election campaign by the Congress party has been plastered on a bouquet of formats in Delhi

Dentsu Aegis Network appoints Gautam Mehra as CEO of DAN Programmatic

In OOH News By M4G Bureau - April 11, 2019

DAN brings data and programmatic functions under one roof; will be led by Gautam

OPPO awards ICC World Cup campaign mandate to ITW Playworx

In OOH News By M4G Bureau - April 10, 2019

The campaign will be launched across mediums along with high powered on-ground activations

Outdoor Advertising Awards (OAA) contest is open

In OOH News By M4G Bureau - April 10, 2019

The Contest is open for entries pertaining to OOH works executed in the period April 1, 2018 – March 31, 2019. All entries are to be submitted online, latest by May 18, 2019

Punjab OOH set for political campaign splash

In OOH News By Bhawana Anand - April 10, 2019

The Chief Electoral Officer of Punjab has recommended the use of eco -friendly material for promotions, though PVC continues to be the choice due to cost and availability issues

Apple & MCDonald’s ranked top advertisers in OAAA MegaBrands 2018 report

In Research By M4G Bureau - April 10, 2019

“Major tech brands are using big screens in the real world to direct consumers to the smaller screens from which they operate,” said OAAA’s CMO Stephen Freitas

Dentsu Aegis Network makes leadership changes at Happy mcgarrybowen

In OOH News By M4G Bureau - April 09, 2019

Samarjit Choudhry has been elevated to the role of President and Soumitra Karnik given additional charge as CCO at Happy mcgarrybowen

Digikore launches programmable fabric based-Dynamic Lightbox

In OOH Solutions By Bhawana Anand - April 09, 2019

The product is best suited for any closed environment such as malls, restaurants etc

Left goes green for election promo

In OOH News By Bhawana Anand - April 09, 2019

The campaign for Kerala’s Left Democratic Front (LDF), handled by Maitri Advertising Works, has been executed on cotton fabric

Delhi IPL team goes all out with new branding

In Campaigns By M4G Bureau - April 09, 2019

The hard-to-miss campaign has been executed by Laqshya Media and rides high on Shikar Dhawan