Accelerate industry transformation: Jean Charles Decaux

In OOH News By Rajiv Raghunath - May 03, 2019

While the industry’s share of ad spends at 6.7% has not declined, as has been the case with print and television, there is scope for increasing the share to 10%

‘Dynamic content can bring contextual relevance to OOH’

In OOH News By Bhawana Anand - May 03, 2019

Stephen Whyte, Global President of Posterscope, explains the advantages of dynamic content in the OOH medium

FEPE unveils new indentity

In Gallery By - May 02, 2019

The international congress adopts new identity to connect with international markets

OOH needs new skill-set

In OOH News By Bhawana Anand - May 02, 2019

Tim Delaney, Chairman & Creative Director at Leagas Delaney speaks about the creative side of the OOH medium

FEPE International rechristened as World Out of Home Organization

In OOH News By Rajiv Raghunath - May 02, 2019

This was announced at the 60th FEPE Congress in Dubai

Equitas Bank taps Mark Metro Group OOH assets in Chennai

In Campaigns By M4G Bureau - May 02, 2019

Executed by Brand Blitz Event Management, the campaign targets the IT and corporate crowd in Chennai.

COMvergence ranks dentsu X as No.1 media agency

In OOH News By M4G Bureau - May 02, 2019

dentsu X India won 10 major media pitches and retained 11 pitches in 2018

Saint-Gobain appoints Vizeum India as media agency

In OOH News By M4G Bureau - May 02, 2019

The agency bagged the account following a multi-agency pitch

Danapur Railway Div invites bids for displays

In OOH News By M4G Bureau - May 02, 2019

This tender has been invited for the display of current train schedules and commercial advertisements on 50:50 time slot sharing basis at the Patna junction for a period of 5 years

No vote, no choice - McDonald’s social campaign

In Gallery By - April 30, 2019

The initiative has been conceptualized and executed by the DDB Mudra Group to urge first time voters to vote