82.5 Communications wins CERA communication duties

In OOH News By M4G Bureau - May 08, 2019

We liked the agency's approach to the category which was almost radical as they highlighted some basic shifts from category communication: Atul Sanghvi, Executive Director, Cera

Central Railway invites exclusive rights for commercial advertising through e-tender

In OOH News By M4G Bureau - May 08, 2019

Bhusawal Railway Division under Central Railway invites e-tender sole advertising rights for Burhanpur Railway station

‘Business outcomes real measure of OOH success’

In OOH News By Rajiv Raghunath & Bhawana Anand - May 07, 2019

Barry Cupples, Global CEO, Talon also says that OOH is best placed to usher in AI

OOH needs to punch above its weight: Nancy Fletcher

In OOH News By Rajiv Raghunath & Bhawana Anand - May 07, 2019

Unity, collaboration and perseverance vital for OOH growth

Enkon Out of Home partners with METRO Cash & Carry for shopping cart advertisements

In OOH News By M4G Bureau - May 07, 2019

Kolkata based outdoor advertising firm Enkon provides advertising space to some 2500 shopping carts in Bengaluru, 400 carts in Kolkata and 800 n Mumbai

Air Asia campaign takes off with a bang

In Campaigns By M4G Bureau - May 07, 2019

The airline chooses the digital network of T1 & T2 in Mumbai airport and also the large format outdoor sites at Terminal 1 to announce its domestic operations

FEPE Award 2019 celebrates OOH industry achievements

In OOH News By Bhawana Anand - May 06, 2019

Tim Bleakley from Ocean Outdoor was felicitated with the Leadership award for serving the industry, while the Lifetime Achievement Award was given to Rondy Otto of Pattison

CaratLane dangles offers on OOH ahead of Akshaya Tritiya

In Campaigns By Ria Banerjee - May 06, 2019

Spread across 12 cities, the month-long campaign has been executed in print, digital, alternative and outdoor media

Programmatic will bring in new money to OOH: Jean- Christophe Conti

In OOH News By Bhawana Anand - May 06, 2019

Jean- Christophe Conti, CEO of VIOOH drove home the significance of programmatic OOH and the future of DOOH at the 60th FEPE International Congress

Mobile is another OOH Screen: Marc- Antoine de Roys

In OOH News By Bhawana Anand - May 06, 2019

The Global CEO of Kinetic drew a parallel between Mobile & OOH at the FEPE 2019 meet in Dubai