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Laqshya Media Group takes up title sponsorship of OAC 2019
Laqshya Media Group takes up title sponsorship of OAC 2019

In OOH News By M4G Bureau - May 15, 2019

Laqshya Media has actively participated in the preceding editions of the annual OAC, contributing to the industry’s thought leadership

Odisha OOH suffers huge losses post ‘Fani’
Odisha OOH suffers huge losses post ‘Fani’

In OOH News By Ria Banerjee - May 15, 2019

The outdoor advertising business in the state has reportedly incurred a loss of around Rs 60 crore due to the cyclone

Coca-Cola strikes a new chord on OOH
Coca-Cola strikes a new chord on OOH

In Campaigns By Bhawana Anand - May 15, 2019

Handled by GLO, the out-of-home division of Lodestar Universal McCann, the immersive musical campaign aims at closer connect with mass consumers

Burger King leverages traffic for building brand in Mexico
Burger King leverages traffic for building brand in Mexico

In Gallery By - May 15, 2019

The food chain brand utilizes OOH in a high tech way to tap the masses struck in the traffic

Kolkata-based South City decks up facade ad space
Kolkata-based South City decks up facade ad space

In Gallery By Ria Banerjee - May 14, 2019

City's biggest mall amplifies some hi-tech options with 12 facade displays

‘All set for the long haul’
‘All set for the long haul’

In Viewpoints By Rajiv Raghunath - May 14, 2019

The Kannur International Airport is going full throttle. In a relatively short span of time, the airport has got connected with all major cities in India and several cities in the Middle East. V Thulasidas, Managing Director, Kannur International Airport talks about the big expansion plans on the anvil, which would be of much interest to the advertising industry

Kolkata’s South City mall spruces up facade ad space
Kolkata’s South City mall spruces up facade ad space

In OOH News By Ria Banerjee - May 14, 2019

The biggest mall in the city has added some high tech options with 14 displays on the facade

Western Railways Ratlam Division invites bids for exclusive advertising rights
Western Railways Ratlam Division invites bids for exclusive advertising rights

In OOH News By M4G Bureau - May 14, 2019

The submission of bid and opening of Expression of Interest is on 17th May 2019

Drop the ‘Maa’ from the gaali, warns Project Eve
Drop the ‘Maa’ from the gaali, warns Project Eve

In Campaigns By Bhawana Anand - May 14, 2019

As part of its Mother’s Day campaign, the brand, in association with Brave New World, drove home the need to keep the word ‘Maa’ out of insults and slangs in all languages

SRH campaign goes big across Hyderabad OOH with Mera Hoardings
SRH campaign goes big across Hyderabad OOH with Mera Hoardings

In Gallery By - May 13, 2019

The IPL team’s campaign message ‘Rise With us’ was splashed on Mera Hoardings’ large sized outdoor formats across Hyderabad

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