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Some rooftop units in Mumbai not pleasing to the eye
In OOH News By Pray Jani - May 24, 2019
It’s not just the media, but the state of the building having a rooftop media that’s a concern
eg. communications enters Jaipur with Metro contract
In OOH News By Bhawana Anand - May 24, 2019
The Metro media rights contract marks the company’s foray into markets outside the capital
Poll results shown live on PlayAds’ digital network across 19 railway stations in Kerala
In OOH News By Ria Banerjee - May 24, 2019
Cochin-based PlayAds Digital Network Media had live telecast of election results on 151 digital screens across stations in the Thiruvananthapuram Railway Division
Britannia adds a dash of nostalgia to World Cup buzz
In Campaigns By Ria Banerjee - May 24, 2019
The brand’s month-long national campaign, executed by Kinetic India across India, is a celebration of its iconic line, ‘Britannia Khao World Cup Jao’ and the completion of its centenary year
MHOA asserts rooftop hoardings pose no safety hazard
In OOH News By Bhawana Anand - May 23, 2019
The industry body also maintains that digital media will not be a viable substitute for rooftop media
HP, Sharda University ride high on cab branding
In Campaigns By Pray Jani - May 23, 2019
The brands in partnership with MyHoardings.com have rolled out an extensive campaign on cabs across Pune and Hyderabad respectively
How TV channels piggyback on OOH for poll results
In Campaigns By Bhawana Anand - May 23, 2019
The channels have experimented with varied OOH formats to grab maximum attention for their election results coverage
Times Now to go live on DOOH with election results
In OOH News By Ria Banerjee - May 22, 2019
The news channel partners with Bengaluru-based Armour Digital OOH to telecast live the poll results on 5 digital screens across 4 railway stations in Mumbai
Amex launches 10XwithAmex with mall branding
In Campaigns By M4G Bureau - May 22, 2019
A 3-month long campaign has been executed by GLO, the out-of-home division of Lodestar Universal McCann to promote the new offer by American Express India
‘No room for rooftop hoardings: Nidhi Choudhari’
In OOH News By Bhawana Anand - May 22, 2019
Nidhi Choudhari, Deputy Commissioner - Special, BMC shares her standpoint on the removal of rooftop hoardings in Mumbai