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Bengaluru large format OOH business hits an air pocket
In OOH News By Bhawana Anand - June 06, 2019
BBMP told to revise the draft ‘Outdoor Signage and Public Messaging bylaws 2018’; no relief to large format media operators in the city
McDonald’s stands tall at Times Square’ with 3rd-largest billboard
In Digital OOH By M4G Bureau - June 06, 2019
The 9,280 sq. ft. giant screen has been installed on top of a three-story restaurant building
Hamam Waterproof Saree campaign is the only Indian shortlisted entry at Cannes Lions 2019
In OOH News By M4G Bureau - June 06, 2019
Unilever Hamam’s Hamam Waterproof Saree campaign has been shortlisted in the category ‘Glass: The Lion For Change’
Storia’s fruit story comes alive on OOH story
In Campaigns By Bhawana Anand - June 06, 2019
The fresh fruit shake brand’s campaign leveraged OOH as a highly localised medium and thus addressed TG strategically
Transfer of BMC’s Nidhi Choudhari may further delay OOH policy implementation
In OOH News By M4G Bureau - June 05, 2019
The Ex- Deputy Municipal Commissioner of Brihanmumbai Municipal Corporation (BMC), has been transferred following a twitter controversy
Xiaomi takes on OnePlus in OOH, twitter battlefield
In OOH News By M4G Bureau - June 05, 2019
Xiaomi has strategically placed its hoarding announcing the launch of its new smartphone right next to the OnePlus 7 campaign with a clever jibe
Uber leads the way in vocalising World Cup spirit
In Campaigns By Pray Jani - June 05, 2019
The brand’s ‘Way-O Way-O’ slogan is part of its World Cup campaign meant to resonate with cricket lovers across the country
Havas Group India appoints Shivaji Dasgupta as Chief Strategy Officer
In OOH News By M4G Bureau - June 05, 2019
Dasgupta’s appointment is in line with Havas Group India‘s overall strategy of accelerating growth by breaking silos across creative and media functions
OPPO’s Billion Beats up the World Cup tempo
In OOH News By M4G Bureau - June 04, 2019
ITW Playworx has initiated a range of promotional activities for the brand including on-ground activities
‘New OOH avenues will come up in Kochi’
In Viewpoints By Ria Banerjee - June 04, 2019
Soumini Jain, Mayor, Kochi, sees a more broad-based role for advertising firms in the city’s development in the coming times