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Ocean Outdoor rolling out Birmingham’s biggest DOOH roadside network
In Digital OOH By M4G Bureau - June 21, 2019
130 roadside digital 6-sheet screens will replace existing outdoor locations on key arterials across the city and the outer suburbs, including New John Street, Suffolk Street, Queensway, Corporation Street and Dartmouth Middleway
Why suburban railway passengers matter to brand marketers
In Research By Bhawana Anand - June 21, 2019
A study report by Vyoma Media throws up interesting insights and observations on the suburban railway travellers
UK’s Women’s Aid and Engine wins Grand Prix in Ocean’s 10th anniversary celebration of top DOOH campaigns
In Digital OOH By M4G Bureau - June 21, 2019
DOOH is redefining human engagement, says Ocean CEO Tim Bleakley
Printers in Mumbai hopeful despite DOOH
In OOH News By Pray Jani - June 21, 2019
Even if DOOH replaces static media in Mumbai, there will be enough scope for digital wide format printing, say printers
Bigg Boss Tamil season 3 goes big on OOH
In Campaigns By Ria Banerjee - June 21, 2019
Star Vijay channel has utilized a big bunch of OOH media formats to build buzz for the show in a month-long campaign
Display panel market to reach USD 167.7 billion by 2024
In Research By M4G Bureau - June 20, 2019
Growing adoption of OLED displays, rising government support and increasing investments toward new OLED and LCD panel manufacturing facilities are reportedly the major growth drivers for the display market
White Rivers Media wins O-Line-O’s marketing mandate
In OOH News By M4G Bureau - June 20, 2019
The agency will be marketing the brand via aggressive programmatic digital campaigns, along with other media including OOH
Are there no takers for public utilities?
In OOH News By Bhawana Anand - June 20, 2019
Even as Smart City projects come up focusing on public conveniences; these utilities are yet to find a strong foothold as advertising formats in brands’ budget and mindset
Mastercard enables virtual live soccer excitement for children in cancer treatment
In Campaigns By M4G Bureau - June 20, 2019
The unique initiative brings together young cancer patients with their Soccer idols using robots during a friendly match between Brazil and Honduras
Redmi Note 7 Pro launched with a big bang
In Gallery By Bhawana Anand - June 19, 2019
Xiaomi India goes live with its popular ‘Note Kiya Jaye’ campaign on OOH