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oOh! enables NZ’s auction & classifieds site Trade Me to deliver real time advertising on DOOH
In Digital OOH By Rajiv Raghunath - July 16, 2019
Specific creative messages could be targeted to specific locations, increasing the relevance of the messages to local audiences
Global expert Manosh De to speak on OOH & urban transformation at OAC 2019
In OOH News By M4G Bureau - July 16, 2019
Manosh De is the Global lead – National and regional development strategies, BIAF at Jacobs, Dubai
Magicpin invites users with new offers
In Campaigns By M4G Bureau - July 16, 2019
The OOH campaign engages mases with an offer through a QR based technology
Dentsu Aegis takes majority stake in Ugam
In OOH News By M4G Bureau - July 16, 2019
Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of the Dentsu Aegis Network
EazyDiner to roll out EatOut festival campaign
In OOH News By M4G Bureau - July 16, 2019
Mall media will be a big part of the campaign along with conventional media
Glimmer of hope for Bengaluru large format media owners
In OOH News By Ria Banerjee - July 15, 2019
Single judge bench of Karnataka High Court has taken the view that the media owners of large formats could resume business; however, a written document on the matter yet to be released
SDMC Dy. Commissioner Prem Shankar Jha to speak at OAC 2019
In OOH News By M4G Bureau - July 15, 2019
Prem Shankar Jha will speak on the theme of ‘How OOH links up with local governance’
Lloyd Mathias to anchor brand leaders panel discussion at OAC 2019
In OOH News By M4G Bureau - July 15, 2019
The discussion will centre on ‘How OOH builds unmissable brand visibility’
Cadbury celebrates sugar-less variant on OOH
In Campaigns By Bhawana Anand - July 15, 2019
Spotted at DMRC stations in Delhi, the campaign promotes the brand’s 30%-less sugar variant with the tagline: ‘Wahi Sawad, Wahi Mithas’
Coca-Cola ties up with ICC to spread the cricket fizz
In OOH News By Bhawana Anand - July 15, 2019
The cola major launched on-ground activations in multiple countries in partnership with the ICC, to ride high on cricket fans’ sentiments during the World Cup season