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Narayana Health CMO Ashish Bajaj speaks on how healthcare brands can effectively leverage OOH for strengthening customer loyalty
In OOH News By Amrit Mishra - February 05, 2024
Ashish sheds light on the crucial significance of storytelling and collaboration in OOH advertising, providing valuable perspectives for healthcare marketers navigating the ever-changing terrain.
Utilise mind metrics, market metrics for effective OOH advertising: Murugan S, CEO, Southern Health Foods
In OOH News By Neelambari Kakaraparthi - February 05, 2024
Murugan lays emphasis on the need for robust brand tracking mechanisms
A strategic recipe for maximising ROI
In OOH News By Neelambari Kakaraparthi - February 05, 2024
A panel discussion on What's the RoI that OOH must deliver to advertiser?’, anchored by Lekshumanan Annamalai, Co-Founder, Coral Media, with Murugan S, CEO, Southern Health Foods, Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express, and Himanshu Mehta, Director - Growth Marketing, Beepkart brings forth the ways of obtaining best RoI from OOH.
Renowned filmmaker Vasanth S Sai narrates the art of story-telling at South India Talks OOH Conference
In OOH News By Amrit Mishra - February 05, 2024
Vasanth imparts invaluable lessons on the power of storytelling, unwavering faith, and creative resilience.
2nd South India Talks OOH Conference inaugurated, knowledge sessions underway
In OOH News By Neelambari Kakaraparthi - February 02, 2024
Focus on factors that contribute to doubling OOH business in the region
South India Talks OOH Conference today in Chennai
In OOH News By M4G Bureau - February 02, 2024
The knowledge sessions will begin at 2PM
Lekshumanan Annamalai, Co-Founder, Coral Media to moderate discussion on ‘What's the RoI that OOH must deliver to advertiser?’
In OOH News By M4G Bureau - January 31, 2024
The panel includes Murugan S, CEO, Southern Health Foods; Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express; Himanshu Mehta, Director - Growth Marketing, Beepkart
IOAA CEO Praveen Vadhera to speak at 2nd South India Talks OOH conference
In OOH News By M4G Bureau - January 31, 2024
The session theme -- ‘The Future is Yet in Your Power: Embracing Technology, Embracing Data’
‘Fighter’ ascends to new heights with ground-breaking marketing campaign
In Campaigns By M4G Bureau - January 31, 2024
The campaign planned and executed by Khushi Advertising, seamlessly blended ambient, DOOH and traditional outdoor marketing with avant-garde innovations, cementing Fighter's place in the spotlight.
Worldcom OOH onboards Ruben Valverde as Head of Operations Europe
In OOH News By M4G Bureau - January 31, 2024
The global OOH specialist strengthens its presence in the European market