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Platinum Love Bands making a new promise ahead of Valentine’s Day
In Campaigns By Amrit Mishra - February 08, 2024
Experience the magic of love in larger-than-life proportions as Platinum Love Bands takes centre stage with an immersive OOH campaign, making this Valentine's Day truly extraordinary.
Times OOH bags 7-yr ad contract for Chandigarh International Airport
In OOH News By M4G Bureau - February 08, 2024
Chandigarh Airport serves as a gateway to Punjab, Haryana, and Himachal Pradesh
Hivestack by Perion partners with Eletromidia to integrate digital inventory across 46,000 screens in Brazil
In Digital OOH By M4G Bureau - February 08, 2024
Partnership makes Eletromidia’s high impact digital inventory – reaching 29 million people daily - available to advertisers via Hivestack’s SSP and ad server
‘Audience measurement standardisation is necessary for OOH growth’
In Viewpoints By Rajiv Raghunath - February 07, 2024
Advertisers are prioritising accountability given that data is the only source of media planning assessment, states Maud Moawad, CEO & Co-Founder, Seventh Decimal in an interview with Rajiv Raghunath
‘Sukhoi jets’ formation powers ‘Fighter’ promotion
In Campaigns By M4G Bureau - February 07, 2024
Active Media Innovations crafts unique innovation
Striking a balance between peace and prosperity: An Inspiration capsule by Gopi Krishnaswamy
In OOH News By Neelambari Kakaraparthi - February 06, 2024
Gopi Krishnaswamy, Founder & CEO, Llama, Author, Teacher - Google Leadership Institute advocates for a shift towards cherishing success in the form of contentment and happiness.
Neil Prime joins Ocean Outdoor Group board
In OOH News By M4G Bureau - February 06, 2024
“The expertise Neil offers in real estate and asset management brings significant value and a new perspective to the company,” says Ocean Outdoor Group CEO Tim Bleakley
‘Common currency is central to business growth’
In OOH News By Amrit Mishra - February 06, 2024
Praveen Vadhera, CEO of IOAA, charts the path to a prosperous future for outdoor advertising with adoption of a common currency
Avatar MD Donald Mokgale to give closing speech at Africa Forum
In OOH News By M4G Bureau - February 06, 2024
Donald has led businesses across several African markets, including Carat Johannesburg, Posterscope SSA and dentsu New Business
‘Unified industry action, reintroduction of large formats in key markets key to OOH growth in southern markets’
In OOH News By Amrit Mishra - February 06, 2024
Rohit Chopra, COO, Times Innovative Media; Nabendu Bhattacharyya, Founder, ideacafe.agency; Jayesh Yagnik, CEO, MOMS Outdoor; and Atul Shrivastava, Group CEO, Laqshya Media Group share their perspectives on steps required for accelerating OOH growth in southern markets.