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Sunny Oil’s new brand recipe includes OOH
In OOH News By M4G Bureau - August 29, 2019
Called “Life Aapki, Recipe Aapki” campaign, the brand is set to reach out to the masses with OOH medium and offline activations
'OOH to become increasingly important for OTT category': Tarun Katial
In Gallery By - August 28, 2019
Outdoor is not anymore about only advertising, it’s about customer acquisition
‘Data and tech oriented OOH advertising growing in Asia’: Srikanth Ramachandran
In Gallery By - August 28, 2019
Srikanth Ramachandran addressed OAC 2019 by highlighting the benefits of data driven OOH campaigns
‘The DOOH boom is here. Sink or swim’: Remi Roques
In Gallery By - August 28, 2019
Remi drives and implements the strategy for Ayuda Media Systems, by developing new opportunities, onboarding clients on the Ayuda software and attracting and retaining top talent
MCGM new draft ad policy in a limbo still
In OOH News By Pray Jani - August 28, 2019
The draft policy is being internally discussed, but no headway yet on finalisation of the draft provisions
Find out where to tap YANKS audience
In Research By M4G Bureau - August 28, 2019
Young Adults with No Kids (YANKS) audience prefers watching movies and theme parks on weekend
MG Hector makes maiden appearance at BIAL
In Campaigns By M4G Bureau - August 28, 2019
As a part of the complete OOH plan, India’s 1st ever Internet car is stationed at the airport targeting high-disposable audience
Cadbury Dairy Milk Silk ropes in Kartik Aaryan
In OOH News By M4G Bureau - August 28, 2019
The association is an endeavour to further strengthen brand’s connection with youth
BBMP Policy 2018 or State Rules 2019: Time will tell
In OOH News By Bhawana Anand - August 27, 2019
Industry keen on the Bengaluru Mahanagara Palike Advertisement Rules 2019 coming into effect
Tata CLiQ Electronics launches awareness campaign
In Campaigns By M4G Bureau - August 27, 2019
Partnering with Kinetic Worldwide, the brand executed a campaign to present the best of CLiQ and PIQ services offered through their app