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7522 News Found
Parle Agro assigns media mandate to MediaCom
In OOH News By M4G Bureau - November 11, 2019
The mandate is for the Indian sub-continent with a total media value of Rs. 200 Crores
OOH media operators welcome MP civic bodies’ drive against unauthorised outdoor displays
In OOH News By M4G Bureau - November 11, 2019
Tendered media assets are well protected, so can do business as usual
OOH reports strong growth of +9.8% in Q3 2019
In OOH News By M4G Bureau - November 11, 2019
The report, conducted by PwC, reveals that Digital Out of Home saw growth of +17.1% in Q3
“OOH is a key marketing lever for us”
In Viewpoints By Bhawana Anand - November 11, 2019
Gurpreet Kaur, Head of Marketing, Mrs. Bector Food Specialists Ltd. shares that relevance of the OOH medium in a captive market like Delhi
Vodafone brings change in the air with ‘Breathe The Change’
In Campaigns By Pray Jani - November 11, 2019
The brand has roped in vans devised with Purifying Vans roaming around the prominent locations such as Taj Mahal
‘User engagement must lead to user sustenance’
In OOH News By Bhawana Anand - November 08, 2019
Dr. Kushal Sanghvi, Country Lead - India, Integral Ad Science explains that personalisation is must to go beyond user engagement
Surat media owners take ‘Maha’ precautions
In OOH News By Pray Jani - November 08, 2019
The civic bodies of Surat have instructed Surat media owners to make alterations to OOH sites ahead of cyclone ‘Maha’.
‘Clients need Creativity & Data together’
In OOH News By Bhawana Anand - November 08, 2019
The much-argued topic – Data & Creativity was discussed where panelists stated the importance of both in executing a well-lit plan
Titan taps premium airport media to showcase latest Eponymous collection
In Campaigns By M4G Bureau - November 08, 2019
The high decibel campaign was devised to announce the Nebula series enthusiastically with a prominent effect
