Chandigarh UT Administration notifies sharp increase in outdoor ad fee

In OOH News By M4G Bureau - November 13, 2019

The notification includes new rates for digital display and transit advertising

Voot Kids charts out extensive plans for promotion

In OOH News By Pray Jani - November 13, 2019

The new OTT platform for Kids will have presence across all advertising platforms including OOH

Biswa Bangla uses muslin sarees as display banners at Kolkata International Airport for promotions

In OOH News By Ria Banerjee - November 13, 2019

Aiming to revive the lost ancient handicraft, 10ft x 3ft muslin sarees of Biswa Bangla, Department of Micro, Small and Medium Enterprises and Textiles of the Government of West Bengal were hung spreading season’s greetings

OOH goes green-friendly, Raj Outdoor shows how

In OOH News By Bhawana Anand - November 13, 2019

The regional media owner, instead of cutting down trees located near the site, includes them in the advertising structure in Jamshedpur

Van Heusen activates customer engagement at Mumbai Airport

In Campaigns By M4G Bureau - November 13, 2019

The brand was able to spread awareness about their category as well as educate travellers about their affordable trendy outerwear

Backlite Media signs AED1 billion deal with RTA to augment Dubai’s OOH landscape

In Digital OOH By M4G Bureau - November 12, 2019

The landmark contract will see BackLite deliver new world-class designs across 26 locations – with a state-of-the-art digital offering across at least 7 of their high profile sites

FIFA dribbles in through the Gateway of India

In Campaigns By Pray Jani - November 12, 2019

The MAX, a joint venture between Tribes group and DDB, has been mandated to create an iconic event to announce the arrival of the tournament

PVR Cinemas unveils 12- Screen Superplex in Dwarka Vegas Mall

In OOH News By Pray Jani - November 12, 2019

New ambient advertising possibilities brought to Dwarka with the 12-screen superplex hoping to bring high footfall

NGT reiterates the green imperative, but political parties not inclined to use alternative outdoor display media

In OOH News By M4G Bureau - November 12, 2019

Alternative OOH media materials were barely used in the campaigns ahead of Maharashtra, Haryana assembly elections

Mumbai media owners’ goodwill gesture on Guru Nanak Jayanthi

In OOH News By Pray Jani - November 12, 2019

In the metropolitan Mumbai area, major media owners offer their hoardings space to spread a special message on the occasion of the 550th Guru Nanak Jayanthi