MRSI adopts new socio-economic classification system ISEC

In OOH News By M4G Bureau - February 21, 2024

Incorporates women’s education as one of the key definers of social capital

‘There are more than enough ideas in this creative industry’

In Viewpoints By M4G Bureau - February 21, 2024

Ramesh Bhaskaran, Chief Creative Officer, Madison OOH Media Group maintains that creativity is a complete solution, from identification of the target audience, and executing it at the right location to delivering it with an impactful message.

PPDS partners Deutsche Telekom AG in developing commercial opportunity with Philips Tableaux ePaper displays

In OOH Solutions By M4G Bureau - February 21, 2024

PPDS and Deutsche Telekom are deeply aligned in their focus on sustainability, with both companies taking a holistic view of the environmental impact of their products, services and activities, a synergy that played a key role in the partnership.

UK’s Wildstone establishes DOOH footprint in Ireland

In Digital OOH By Rajiv Raghunath - February 21, 2024

Unveils two new screens in Dublin, partnering with Micromedia

Karnataka Bank sets up phygital experience centre to unravel its 100-yr banking journey

In Campaigns By M4G Bureau - February 20, 2024

The centre has been developed in collaboration with DaveAI

Insight Brandcom takes PM Modi’s Viksit Bharat Sankalp Yatra campaign across 8 states

In Campaigns By M4G Bureau - February 20, 2024

Insight Brandcom deployed over 150 hi-tech vans that covered 15,000+ locations, reaching out to more than 20 million people.

‘The Logic & Magic of a campaign rollout’

In Viewpoints By M4G Bureau - February 20, 2024

Hassnain Kurreshi, Creative Director, Posterscope India shares his perspectives on the imperative of creativity and innovation in building significant buzz about any OOH campaign

Moving Walls Group appoints Larry Kleist as Global Chief Revenue Officer

In OOH News By M4G Bureau - February 20, 2024

"Larry's appointment comes at a crucial juncture as we embark on our journey towards achieving unprecedented revenue milestones," says Moving Walls Group CEO Srikanth Ramachandran

Roshanspace takes up Title Sponsorship of Out of Home Advertising Awards (OAA) 2024 for the third consecutive year

In OOH News By M4G Bureau - February 19, 2024

OAA serves as an ideal platform to unite and improve our collective value as a media industry, says Junaid Shaikh, Managing Director, Roshanspace

Stepped-up tourism development & promotion potentially opening up new growth avenues for OOH

In OOH News By Neelambari Kakaraparthi - February 19, 2024

States are now incentivised to develop iconic tourist destinations and promote them globally