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Publicis Groupe appoints Deepak Pant to head ‘Data Science’ Practice
In OOH News By M4G Bureau - February 10, 2020
He will be in-charge of enhancing capabilities on Measurement, Research, Advanced Analytics and Digital analytics, Data strategy
Radio Mirchi appoints L&K Saatchi & Saatchi as creative & strategic partner
In OOH News By M4G Bureau - February 10, 2020
The agency is hired to elevate the brand’s properties and guide them strategically with the best in-class creative solutions
HDFC ERGO Health Insurance awards its media mandate to dentsu X India
In OOH News By M4G Bureau - February 10, 2020
dX–cubic, a dentsu X agency, will handle the media mandate for HDFC ERGO Health Insurance, effective January 2020
‘LIC has been using transit media for over 60 years now’
In OOH News By Bhawana Anand - February 10, 2020
Veena Khan, Deputy Secretary Corporate Communications, LIC spoke on ‘How Transit Media Can Be Best Leveraged by BFSI Brands’
New technologies will transform airport advertising experiences: Charu Malhotra, Head - Marketing, Somany
In OOH News By Bhawana Anand - February 10, 2020
‘Transit media is a smart choice because of the relatively lower cost of media, exposure, exclusivity and targeting opportunities’
Stephanie Gutnik to lead NewGen workshop at WOO Toronto Congress
In OOH News By M4G Bureau - February 10, 2020
Bringing fresh talent into the space is essential for continued innovation, says Stephanie
Collaborate to evangelise transit media: Suresh Balakrishna, CRO, Hindu Group
In OOH News By Bhawana Anand - February 10, 2020
Suresh underscored the need for more innovations, better maintenance of the media assets, audience metrics and clear visibility on RoI, and importantly a concerted effort to bolster the image of the transit media itself among the advertisers
Mumbai Metro expansion will spur advertising on its networks: Devendra Kumar Sharma, MD, MMMOCL
In OOH News By Bhawana Anand - February 10, 2020
Metro network is cut out for DOOH expansion, says DK Sharma
RailTel to roll out pan-India RDN project covering 2,184 railway stations
In Digital OOH By Rajiv Raghunath - February 10, 2020
The project will be awarded to concessionaires for a period of 10 years, extendable by another 5 years
