Helo to communicate ‘Helo Pe Milo’ with multimedia campaign

In OOH News By M4G Bureau - March 13, 2020

The national campaign will be deployed across TV, digital and outdoor, aiming to target a diverse range of audience across geographies and age groups

Haryana Government passes tender for advertising on roadways’ buses

In OOH News By M4G Bureau - March 13, 2020

The government is offering advertising rights for a period of 3 years on the buses

BMC greenlights new ad policy, seeks state govt nod

In OOH News By Pray Jani - March 12, 2020

The new policy focuses on de-cluttering the skyline, promotes DOOH, eco-friendly practices

Chennai industry body welcome HC judgement on hoardings on private lands

In OOH News By Bhawana Anand - March 12, 2020

The body plans to approach the municipal corporation for new bylaws

Arrow install Efi-Vutek GS3200 at Octopus Advertising

In OOH Solutions By Pray Jani - March 12, 2020

We consciously decided to buy efi-VUTEk technology from Arrow Digital because of their after-sale support, says Octopus Advertising

Kanhiya Advertisers bags sole media rights for Bhatinda city

In OOH News By Bhawana Anand - March 12, 2020

Out of 6 participants, the company emerged as the highest bidder

Sony BBC Earth states Climate Change Facts on OOH

In Campaigns By Pray Jani - March 12, 2020

High traffic locations were selected to compel the onlookers to realize the impact of human actions on Climate Change via eye-catchy OOH campaign

Veeba targets real-time buyers with pDOOH

In Digital OOH By M4G Bureau - March 11, 2020

Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks

Mobile Premier League offers creative mandate to Taproot Dentsu

In OOH News By Pray Jani - March 11, 2020

The Mobile Premier League will be rolling out a campaign for IPL and the creative role has been offered to Taproot Dentsu

Indore Smart City Development passes tender for OOH media

In OOH News By M4G Bureau - March 11, 2020

The tender will be given on BOT basis for 7 years