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Guwahati outdoor media owners restructure Advertising Association of North-East (AANE)
In OOH News By Ria Banerjee - May 21, 2020
The restructured committee AANE has appealed to the Guwahati Metropolitan and Development Authority (GMDA) minister for a waiver of advertising tax for the current year
Vijay Sales begins to establish brand presence as lockdown eases
In Campaigns By Pray Jani - May 21, 2020
The summer seasonal campaign spotted in West Ahmedabad designed to catch upon the summer sales
S Korea’s SpaceAdd DOOH screens to be available on TPS Engage platform
In Digital OOH By Rajiv Raghunath - May 20, 2020
SpaceAdd clients will be able plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales, etc.
Network Media Solutions planning for audio advertising beyond transit locations
In OOH News By Pray Jani - May 20, 2020
The OOH firm is also planning to ramp up its creative solutions for clients
Challenges mount for outdoor media mounters
In OOH News By Bhawana Anand - May 20, 2020
Labour shortage will likely push back any forward movement in business
Columbia Pacific Communities awards creative mandate to Famous Innovations
In OOH News By M4G Bureau - May 19, 2020
The Account was won after a multi-agency pitch
Talon launches #SendingLove DOOH campaign across 153 cities
In Digital OOH By Rajiv Raghunath - May 19, 2020
The campaign features user-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are also seen by millions - at home
Khanna Gems to bank on conventional OOH
In OOH News By Bhawana Anand - May 19, 2020
Social distancing norms will likely reduce consumer attention on media at airports, malls, Metro networks: Aaradhya Khanna, CMO, Khanna Gems
Odisha Govt notifies ULBs to mandate removal of roadside hoardings before Amphan hits the region
In OOH News By M4G Bureau - May 19, 2020
The ULBs have been instructed to ensure all guidelines are adhered to by the regional media vendors
Ocean Outdoor introduces touchless advertising screens
In Digital OOH By Rajiv Raghunath - May 18, 2020
Ocean will be deploying mid-air haptics technology to DOOH, replacing touchscreen activity with displays and interfaces which are triggered by natural hand interactions