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WooHoo Screens gears up to resume operations
In Digital OOH By Pray Jani - May 27, 2020
Focus on media at corporate parks; media inquiries expected from FMCG, healthcare and insurance and automobile brand categories
‘Brands are needing to appeal to the emotional side of consumer behaviour’
In OOH News By M4G Bureau - May 26, 2020
Branding, marketing and communications consultant Lee Rafkin shares his perspectives on OOH and brand communications in the emerging business situation in conversation with Rajiv Raghunath
Relief for Mumbai OOH as HC issues interim order on license fee for May
In OOH News By Bhawana Anand - May 26, 2020
BMC directed not to collect fee for May or initiate any coercive measures against OOH media owners
‘Amphan’ sends West Bengal, Odisha OOH into a tailspin
In OOH News By Ria Banerjee - May 26, 2020
Physical damage to the outdoor advertising assets have compounded the business losses caused by the pandemic situation
The Big Picture not showing on Mumbai OOH canvas
In OOH News By Pray Jani - May 26, 2020
Bollywood and regional movie releases are not seen on the OOH canvas but media owners are hopeful that the OOH campaigns will start rolling post lockdown
Special trains to accompany with valuable information through audio ads
In Campaigns By Pray Jani - May 22, 2020
Ninja Media Creations employs its media to spread relevant information for workers traveling in special trains
Chimp&z Inc wins integrated mandate for UK-based EdTech Startup, AceTute
In OOH News By M4G Bureau - May 22, 2020
The agency has partnered with the UK-based EdTech startup for a 360-degree mandate, comprising Tech, Communication, Branding, and PR strategies for its global launch and operations
Delhi OOH media owners approach civic bodies for critical support
In OOH News By Bhawana Anand - May 22, 2020
The group of media operators has sought waivers in line with the current business conditions
‘Corporate park branding will become more premium’
In OOH News By Bhawana Anand - May 21, 2020
WFH will not dampen demand for advertising at the corporate parks, say Mohith Manjunath, Founder, dRSTi Communications & Gautam Bhirani, MD, Eyetalk Media Ventures & Joint MD, BizTalk Media