Eveready Ultima innovation dominates media at Kolkata's Maa Flyover

In OOH News By Sakshi Sanghavi - March 26, 2024

The innovation executed by GroupM

Ocean Outdoor aligns Digital Creative Competition across Europe

In Digital OOH By Rajiv Raghunath - March 26, 2024

One brand will win the inaugural Grand Prix

UK OOH icons power down for Earth Hour

In Digital OOH By Rajiv Raghunath - March 26, 2024

The BFI IMAX, Piccadilly Lights and screens across Westfield London and Westfield Stratford City were among those that powered down to mark the Earth Hour.

Amul covers bus shelters with funny puns to showcase their range of cheese products

In OOH News By Sakshi Sanghavi - March 26, 2024

Amul continues to take the funny and unique route to advertise

OOH clocks 2.1% growth in US, DOOH key growth driver: OAAA

In OOH News By M4G Bureau - March 21, 2024

65% of top 100 OOH advertisers increased their OOH spend from 2022

Ipsos launches OOH solution to drive advertisers’ brand success

In OOH Solutions By Rajiv Raghunath - March 21, 2024

Developed in a multi-disciplinary approach, the solution measures a diverse range of thoughts, feelings, and immediate emotions to provide comprehensive diagnostics, including sales predictive performance indicators, enabling quick optimisation with key indicators of creative potential.

FCB Kinnect and Tata.EV break the internet with a thoughtful gesture for Ellyse Perry

In OOH News By Sakshi Sanghavi - March 20, 2024

The beautiful trophy is made out of the broken glass window

Ocean Outdoor adds Europe’s largest digital ceiling to its DOOH portfolio

In Digital OOH By Rajiv Raghunath - March 20, 2024

The media is a vast 1,000m² digital ceiling screen which spans the three internal streets and the central courtyard. This new advertising opportunity is available to one brand a month on a solus basis.

Zitcha to launch digital retail media network across South Africa in partnership with Leroy Merlin

In OOH News By Rajiv Raghunath - March 20, 2024

Zitcha will enable Leroy Merlin’s brand advertisers to connect with consumers along the path to purchase across an end-to-end digital retail media network

Prime Video teases customers with hints for upcoming releases

In Campaigns By Sakshi Sanghavi - March 20, 2024

70 upcoming movies, series and TV shows unveiled