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7510 News Found
HC hearing on BMC ad license fee postponed to June 5
In OOH News By M4G Bureau - June 04, 2020
Media owners have sought fee waiver for the month of May
Clear Channel Singapore launches OutSmart programmatic and smart planning tool
In Digital OOH By M4G Bureau - June 04, 2020
OutSmart Pro and OutSmart Pin will be launched on 1st July 2020.
My Quarantine Diary
In Viewpoints By M4G Bureau - June 03, 2020
Charanjeet Arora, Co-CEO of Kinetic Worldwide India writes there is truly no other time like the present to start doing something new
Embrace your inner underdog!
In Viewpoints By M4G Bureau - June 03, 2020
Brands that embrace their inner underdog have built-in advantages, asserts Branding, Marketing, and Communications Consultant Lee Rafkin
OOH relevancy likely to grow as technologies reshape marketing
In Research By M4G Bureau - June 03, 2020
AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report
Portugal’s TOMI smart city displays go touchless
In Digital OOH By M4G Bureau - June 03, 2020
The user need to read the QR Code on the screens with a smartphone to explore all the contents (news, events, points of interest, public services, transport) or even take a photo
US Advertising ropes in Bharat Rajamani as CEO
In OOH News By M4G Bureau - June 02, 2020
Bharat Rajamani & Amit Kapoor MD and Founder US Advertising are soon co-founding a Niche Consulting Firm specializing in Marketing Engineering & Optimization, Digital Consulting & Revenue Enhancement Solutions
Moving Walls acquires Ahoy’s ad-tech platform to strengthen location-based advertising stack
In Digital OOH By Rajiv Raghunath - June 02, 2020
Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ OOH planning platform and Location Media Xchange (LMX)
Global Digital Signage market to grow by projected US$10.3 Billion
In Research By M4G Bureau - June 02, 2020
The changing relationship between China and the rest of the world will influence competition and opportunities in the Digital Signage Systems market
Early advertisers will get 5x advantage in OOH’
In OOH News By Bhawana Anand - June 02, 2020
Shavinder Singh Sandhu, Director, Leafberry expects advertising to pick up momentum given that traffic volume on the roads is getting back to normal