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7510 News Found
'No provision for license fee waive off’ clarifies Mumbai civic body in an affidavit
In OOH News By Bhawana Anand - June 23, 2020
The civic body presented pointers highlighting the grounds on which the license fee can’t be excused; the leading media owners are preparing for replies to be submitted in Bombay High court by June 26
Dollar Industries enhances new identity through wide-spread OOH campaign
In Campaigns By M4G Bureau - June 22, 2020
Vinod Kumar Gupta, MD, believes that OOH media will effectively contribute to their communication campaign as it has amazing traction across traffic junctions, market places and transit venues like airports and railway stations
Xtreme Media unveils economical range of DOOH screens
In OOH Solutions By Pray Jani - June 22, 2020
The DOOH solution provider launches NE series to make the initial digital media investment reasonable for investors in post COVID era
Green printing will be ‘new normal’ in post Covid19 era
In OOH Solutions By Bhawana Anand - June 22, 2020
Anil Tayshete, BDM, HP LF Production- GSB, Sign & Display, Greater India says that brands will be more responsible towards eco-friendly marketing practices
‘Brands have the bandwidth to spend much more on OOH’
Bharat Rajamani, CEO, US Advertising weighs in on the factors that will drive Indian OOH transformation and growth in an OOH! SURE conversation with Rajiv Raghunath
Rail media operators handling ‘Essential Services’ approach Board for 18-month waiver of license fee, other charges
In OOH News By Rajiv Raghunath - June 20, 2020
The media operators reaffirm commitment to run the AV public address systems & electronic display boards at stations, but seek Railway Board’s support for the firms to tide over the adverse business conditions
OOH will be evaluated in terms of spends & visibility
In Viewpoints By Pray Jani - June 19, 2020
Rakesh Sharma, Dy. General Manager and Head – Marketing & Branding, Bank of Baroda says the bank shall also focus on innovative OOH displays and new avenues that provide a complete brand immersion experience
Consumers more likely to buy from brands with a strong purpose, says Zeno study
In Research By M4G Bureau - June 19, 2020
The study says that Indian consumers, 60% of those surveyed, rated making “products and services that reflect the needs of people today” as the top element of a purposeful brand
CEN Media Group embraces Ultraleap touchless solutions for DOOH cinema network
In Digital OOH By Rajiv Raghunath - June 18, 2020
As cinemas reopen and respond to life post-COVID-19, the touchless technology will allow brands to continue to engage with consumers in a safe and responsible way
