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Eyetalk Media Ventures launches data driven audience measurement 'PEOPLE'
In Digital OOH By M4G Bureau - July 14, 2020
The data collected from multiple sources like Mobile, RFID, POS, IoT driven devices is being integrated into the proprietary automated dashboard that provides granular insights at the hyper-local level
Crayons bags Punjab Tourism media account
In OOH News By M4G Bureau - July 14, 2020
Brijesh Kashab has been appointed to handle the account from Chandigarh branch
Time to enhance Hyperlocal DOOH strategies with programmatic technology
In Viewpoints By M4G Bureau - July 14, 2020
Gulab Patil, Founder & CEO of Lemma writes how programmatic technology has redefined hyper local advertising & how it’ll help brands create an effective connect in the current scenario
Arrow Digital installs Esko Kongsberg X24 Edge at Arrow Demo-center
In OOH Solutions By M4G Bureau - July 14, 2020
The versatile printer offers quality finishing and creates less waste and faster output
AIW Media opens new advertising avenue to capture audience during Covid19
In OOH News By Pray Jani - July 14, 2020
The firm offers the network of 6000 plus residential societies spread across 13 urban areas enabling hyperlocal targeting the millennial audience
JCDecaux develops natural cooling bus shelter to improve urban life
In OOH News By M4G Bureau - July 13, 2020
The media owning firm has taken an initiative to create cooling areas during summer and to pursue increased sustainability
Madison OOH launches OTS Measurement Updates for COVID19 Unlock times
In OOH News By M4G Bureau - July 13, 2020
As an extension to its existing Traffic Count Tool, the OTS COVID-19 update will help in providing current and realistic OOH estimations to clients and will be updated on a weekly basis
Key leadership movement spotted
In OOH News By M4G Bureau - July 13, 2020
Rajiv Suri, MD & CEO of Shoppers Stop, Arun Srinivas, Chief Sales & Marketing Officer, Ola and Sumit Walia, Vice-President Oppo India, have put down the papers
‘No effect of COVID- 19 on top brands’ growth’, says Brand Footprint 2020
In Research By M4G Bureau - July 13, 2020
According to Kantar’s report -Brand Footprint 2020, Dabur, Vim, Sunfeast, Brooke Bond and Patanjali have joined the Billion CRPs Club this year
#13thJulykiTayyari: Mystery Solved
In Campaigns By Bhawana Anand - July 13, 2020
ZEEL creates stir with a teaser campaign rolled on the lines of #BanegiBaatSaathSaath, marking a positive comeback with new content, in association with Laqshya Media Group