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TV news, OTT content top entertainment preference scale: OMG
In Research By Rajiv Raghunath - July 23, 2020
TV, OTT audience growth point to potentials for OOH campaigns from category brands
Mumbai civic body denies license fee waive off for private hoarding owners
In OOH News By M4G Bureau - July 23, 2020
In its document, MCGM clears that there is no provision under corporation resolution to exempt advertisement fee
TPS Engage partners MFour to reinforce DOOH campaign RoI
In Digital OOH By Rajiv Raghunath - July 23, 2020
Advertising clients will be able to track consumer feedback real-time against business KPIs
Philips Professional Display Solutions appoints Andrea Greguoldo of Samsung Electronics
In OOH Solutions By M4G Bureau - July 22, 2020
Andrea, who has also held sales management positions at DigiLED, LEDman, Lighthouse, will be responsible for driving sales and awareness of Philips Professional Display Solutions’ expanding range of LED solutions to the Italian marketplace
Canon India launches customer service mobile applications for B2B clients
In OOH Solutions By M4G Bureau - July 22, 2020
As part of its persistent customer servicing efforts, Canon India will provide 24x7 assistance to customers through the new mobile applications
Wavemaker India wins media mandate for Chumbak
In OOH News By M4G Bureau - July 22, 2020
The agency will manage offline and online media for Chumbak
With no relief to media owners, Bombay High Court hearing adjourns for a week
In OOH News By M4G Bureau - July 22, 2020
A week-long wait for media owners expecting relaxation in license fees for the months from May to August
BBMP plans pre-bid meeting on July 24 to discuss Way Finders’ packages
In OOH News By M4G Bureau - July 22, 2020
Stringent technical conditions may limit scale of bid participation
GDX Studios appoints experiential marketing expert Sophie Masson as President
In Digital OOH By M4G Bureau - July 22, 2020
Sophie Masson will be charged with leading the vision of GDX Studios out of the pandemic period and working with the studio’s multidisciplinary team to develop unique experiential solutions that meet the evolving needs of our new and existing clients
Microsoft promotes its cloud computing software via pDOOH campaign
In Digital OOH By M4G Bureau - July 21, 2020
The campaign has been deployed at Dubai’s International Financial Centre in order to target professionals