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Muthoot Finance focuses on OOH media for ‘Gold Loan is Good’ campaign
In Campaigns By M4G Bureau - August 20, 2020
In partnership with Brandscope, the campaign featuring brand ambassador Amitabh Bachchan has been carried out in 50 cities and an over 200 sites
Cortina Productions signs up Ultraleap for touchless tech
In Digital OOH By Rajiv Raghunath - August 20, 2020
The technology will allow future visitors at museums and exhibitions to control interactive content without touching public surfaces or buttons
Ronak Advertising onboards Edge1 Outdoor Advertising Software
In OOH News By M4G Bureau - August 19, 2020
The outdoor advertising software will help the OOH media owning to automate its outdoor media sales and finances
OOH projected to grow at 30%-100% in H2: Pitch Madison Report
In Research By M4G Bureau - August 19, 2020
The Pitch Madison Report H1 2020 cites that OOH experienced (-)55% degrowth, from Rs 3,495 cr in H1 2019 to Rs 761 cr in H1 2020; projected growth rate for FY2020 stands at (-)35% - (-)50%.
Brands ‘cautiously optimistic’ over sales prospect in coming festival months
In OOH News By Bhawana Anand - August 19, 2020
Leading brand marketers in a digital discussion organized by Madison Media has shared the positivity spread across with the beginning of festival season
No brands to dazzle Ganpati Pandals this year
In OOH News By Bhawana Anand - August 18, 2020
Considering a loss for the recent event but vendors believe that brands should save money to execute long term campaigns during upcoming festive season
Madison Media wins Media AOR for Weikfield
In OOH News By M4G Bureau - August 18, 2020
Madison Media Sigma will handle the entire media mandate including Outdoor
Tiruppur Smart City Limited invites EOI to install electronic display boards
In OOH News By M4G Bureau - August 18, 2020
The tender will be allotted to install 34 electronic displays on DBOT basis against advertising rights
US pDOOH ad spending will double in 2020, but remains experimental
In Research By M4G Bureau - August 18, 2020
The e-marketer report states that programmatic DOOH ad spending is starting to grow, but from a small base
Maha Metro aims to generate 60% NFR revenue of corporation from Nagpur Metro
In OOH News By Bhawana Anand - August 17, 2020
In a webinar organised by Maharashtra Metro Corporation Limited, the corporation has unveiled various branding and advertising opportunities offered by Nagpur metro