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Verizon Media partners Broadsign to extend programmatic omnichannel offering
In Digital OOH By Rajiv Raghunath - September 02, 2020
Verizon Media’s programmatic DSP integration with Broadsign Reach’s programmatic DOOH SSP enhances the omnichannel media buying experience
Motivator India wins media mandate for MilkLane
In OOH News By M4G Bureau - September 01, 2020
The agency will manage offline and online media for MilkLane
Dentsu Impact elevates Ajit Devraj & Anupama Ramaswamy to Managing Partners
In OOH News By M4G Bureau - September 01, 2020
Ajit will be the business lead while Anupama will head the creative arm of the agency in their new roles
Orienta Cine Advertising installs largest LED screen inside Mumbai mall
In Digital OOH By M4G Bureau - September 01, 2020
The Infinite screen offers an innovate advertising solution to brands for mall branding
‘We use various tools for location mapping, media selection, creative visualisation’
In Viewpoints By Bhawana Anand - August 31, 2020
Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions refers to in-house planning tools such as, Madison Vicinity, Madison Vu-On-Street, Madison Traffic, Madison Maximiser and Madison Viewpoint
Difficult execution but impactful outcome: PETA India
In OOH News By Bhawana Anand - August 31, 2020
People for the Ethical Treatment of Animals (PETA) India continues to believe in the long association with OOH media that has helped them in conveying their message to the target audience and thereby achieving positive outcomes
Mondelez India plans for integrated marketing campaign for Bournvita Fills
In OOH News By M4G Bureau - August 28, 2020
The company enters breakfast cereals space with the launch of Bournvita Fills
MSRDC provides rebate for outdoor advertising contracts till January 2021
In OOH News By M4G Bureau - August 28, 2020
The corporation has completely waived off the payment of instalment from March end to June; 25% for July to September quarter and 50% for quarter ending December to be paid
Muthoot Finance plans wide-spread OOH campaign to promote ‘Muthoot Ayush Gold Loan’ scheme
In Campaigns By M4G Bureau - August 27, 2020
The brand has partnered with Platinum Outdoor for impactful reach in southern towns/cities
AirAsia India announces its new route through OOH campaign
In Campaigns By M4G Bureau - August 26, 2020
The campaign has been designed with Posterscope’s proprietary tool, OOHZone based on target audience demographics and traffic data