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Vi plans for high decibel marketing campaign to promote new identity
In OOH News By M4G Bureau - September 08, 2020
Beginning with TV and Digital campaigns, the marketing plans include multimedia campaign to launch in next few weeks
Wavemaker India announces key leadership appointments
In OOH News By M4G Bureau - September 07, 2020
The changes have been made to adapt dynamic situation of the media industry
IPL to boost demand for Bars & Restaurants media
In OOH News By Bhawana Anand - September 07, 2020
Gautam Bhirani, MD of EyeTalk Media Ventures, believes that bars and restaurants re-opened with adaptation of digital technology will bring new business opportunities
‘We’re extending active support to IOAA to develop the common currency’
In Viewpoints By Bhawana Anand - September 04, 2020
Sai Nagesh, Chief Strategy Officer, Laqshya Media Group speaks about the Group’s in-house proprietary tool SHARP and the imperative for building a common currency for OOH audience metrics
Datapath introduces IQS4- a new 4-way splitter engineered for video walls
In OOH Solutions By M4G Bureau - September 04, 2020
The new technology is a cost-effective solution for powering video walls of up to 96 screens
Nova on-boards Option Designs agency to handle integrated marketing services
In OOH News By M4G Bureau - September 03, 2020
The agency will be curating the media strategy while increasing the brand visibility of the brand
Dabur distributes immunity modaks this Ganesh Chaturthi
In Campaigns By M4G Bureau - September 03, 2020
In association with Anugrah Madison, the brand has carried out this activity to support plasma and blood donation camps at Lalbaugcha Raja
Mediacom to handle AOR of Lionsgate Play
In OOH News By M4G Bureau - September 02, 2020
The agency will be responsible for the media strategy, planning, buying and implementation for all media as per Lionsgate’s requirements.
Godrej Appliances launches value-based marketing campaign to target Kerala residential societies
In OOH News By Bhawana Anand - September 02, 2020
In partnership with AIW Media, the brand used hand-sanitising kiosks as branding tool to announce the festive offers on the occasion of Onam
Welspun appoints Madison Media Sigma as its Media AOR
In OOH News By M4G Bureau - September 02, 2020
The agency will handle the entire media mandate including Print, TV, Radio, Digital, OOH and Activation