India saw positive growth in August & September onwards: Laqshya Media Group report

In Research By M4G Bureau - October 19, 2020

The highest monthly GST collection since the beginning of the lockdown was in September and monthly tax revenue for August crossed the tax revenue of the same month last year

DMRC announces rebate package for OOH media owners till end of 2020

In OOH News By M4G Bureau - October 19, 2020

The rebate beyond December 31, 2020 shall be communicated in due course of time.

LMX inks deal with Singapore’s Kalms for contextual advertising on smart vending machine screens

In Digital OOH By Rajiv Raghunath - October 19, 2020

Kalms’ smart vending machines are equipped with digital screens that can be programmed to serve advertising content

Media4Growth to launch 'OOH Dialogues' on Oct 29, first edition on ‘Making Audience Data Talk For OOH’

In OOH News By M4G Bureau - October 16, 2020

The 1st OOH Dialogues event will have the participation of brand marketers, specialist agency heads and professionals, and media owners from the OOH and DOOH segments

Havas Creative bags creative mandate for Dabur Honey

In OOH News By M4G Bureau - October 16, 2020

The agency kickstarts the journey with a new campaign #CommittedToPurity

Adsquare, TPS Engage join hands to power data-driven DOOH campaigns

In Digital OOH By M4G Bureau - October 16, 2020

Through this partnership, advertisers can use privacy-compliant Adsquare segments to cross-reference TPS Engage connected screens and reach consumers with a higher affinity for certain categories

‘DOOH is set to compete strongly with Digital & TV’

In Digital OOH By Bhawana Anand - October 16, 2020

Phil Hall, Joint Managing Director – Ocean Outdoor and Aimee McKay, Client Partnerships Director – Clear Channel UK cite the new strengths that DOOH bring to the table

‘Cookies are terrible, inefficient & old technique for audience data’

In OOH News By Bhawana Anand - October 16, 2020

OOH industry must break the silos and start conversations with omnichannel media, assert tech leaders

‘Marry technology and creativity to drive DOOH growth’

In Digital OOH By Bhawana Anand - October 15, 2020

Justin Thomas-Copeland, CEO – DDB speaks about ‘Creativity Spark’s on day 2 of the DPAA Video Everywhere Summit 2020

Eager to use cinema, roadside media: Angela Zepeda, CMO, Hyundai, US

In Digital OOH By Bhawana Anand - October 15, 2020

DOOH has a key place in auto brand media plans