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MCGM grants much awaited rebate package to Mumbai media owners
In OOH News By Bhawana Anand - November 02, 2020
In a conversation with Media4Growth, Khalid Batliwala, President, MHOA, said that this is the first time in history that OOH industry has been granted a relief
‘Use of audience data tools will induce advertisers to spend more on OOH’
In OOH News By M4G Bureau - October 30, 2020
Bharat Rajamani, CEO, US Advertising threw light on the agency’s audience metrics’ offerings
Mohit Joshi elevated to CEO, Havas Media Group
In OOH News By M4G Bureau - October 30, 2020
This appointment comes as part of the acceleration of the group's overall growth strategy
MMRCL invites bid for semi-naming rights on Line 3
In OOH News By M4G Bureau - October 30, 2020
According to the corporation, 13 lakh passengers per day is the total ridership forecasted for 2023
Nagpur Civic body extends advt contracts duration as lockdown relief
In OOH News By M4G Bureau - October 30, 2020
The regional media owners haven’t received any communication regarding extension of tender
Audience data will power outernet growth in sync with internet: Srikanth Ramachandran
In OOH News By M4G Bureau - October 30, 2020
Srikanth Ramachandran, Group CEO, Moving Walls points out that in the current Covid-19 impacted period, clients ask for more detailed campaign performance reports
‘Apples-to-apples approach to measurement absolutely necessary’
In Viewpoints By Rajiv Raghunath - October 29, 2020
A unified currency that can be used across all OOH formats makes it easier to plan and easier to buy, states Kym Frank, President, Geopath on the subject of audience measurement metrics for place-based media.
Viacom18 appoints Rajesh Iyer to lead charge of Colors regional channels
In OOH News By M4G Bureau - October 29, 2020
Iyer joined Network18 in March 2019 and has worked closely with the leadership team therein, to spearhead new initiatives
‘OOH Dialogues’ on ‘Making audience data talk for OOH’ today
In OOH News By M4G Bureau - October 29, 2020
The digital conference, scheduled at 3PM today, will be directing focused attention on the factors that will contribute to wide-scale adoption of OOH audience data tools, and how the particular needs and expectations of different constituents of the industry will be fulfilled
Global DOOH advt market to reach US$26.9 bn by 2025: ResearchAndMarkets.com
In Research By M4G Bureau - October 28, 2020
The report states that digital technologies provide rich data and analytical insights that can be used for real-time OOH ad optimisation and agility