Clear Channel’s Martin Corke to succeed Philippe Baudillon on WOO global board

In OOH News By Rajiv Raghunath - November 06, 2020

Corke is Clear Channel UK Chief Marketing Officer and European Marketing and Communications Lead

Diwali brings cheers to media owners of Maharashtra Tier I & II cities

In OOH News By Pray Jani - November 05, 2020

Though OOH media demand has gone up for media owners but still they are facing various other challenges to make profit

FreshToHome launches hyperlocal DOOH campaign in Coimbatore

In Digital OOH By M4G Bureau - November 05, 2020

Executed in association with Skyrams, the brand has leveraged the dynamism offered by the digital media

PETA India rolls out OOH campaign to promote veganism

In Campaigns By M4G Bureau - November 04, 2020

Handled by The Media Ant, the campaign has been executed in multiple cities

Rachana Lokhande joins IOAA as member of Board of Advisors

In OOH News By M4G Bureau - November 04, 2020

Graphiads’s Mukesh Gupta, Maheshwari Advertising’s Sunil Maheshwari and Popular Advertiser’s Manmohan Maan are the other nominated members

Outdoor Media Integrated COO Naresh Bhandari takes sabbatical

In OOH News By Bhawana Anand - November 04, 2020

The OOH honcho plans to take a break to fulfil his personal commitments

‘OOH has a key role to play in lifting the nation’s spirits’

In Viewpoints By Rajiv Raghunath - November 03, 2020

Phil Hall, Joint Managing Director, Ocean Outdoor talks about the UK OOH major’s decisive business approach in the face extreme adversity posed by Covid-19 fallout

63% of voters believe audience data is essential for OOH industry, says poll conducted by Media4Growth

In OOH News By M4G Bureau - November 03, 2020

Audience data will help in opening doors to opportunities for OOH media

NDA government spent INR 101.01 crore on OOH advertising in 2019-2020

In OOH News By M4G Bureau - November 03, 2020

Reported by a news website, the figures are revealed by the Bureau of Outreach and Communication

American starts appreciating OOH ads post lockdown

In Research By M4G Bureau - November 02, 2020

69% of adults says positive awareness of their surroundings has increased now that COVID-19 lockdown restrictions are gradually lifting