Seagram's Royal Stag Launches a New Campaign With Global Icons

In OOH News By M4G Bureau - December 15, 2020

The new campaign would be amplified via a 360 media plan

Construction uptick boosts OOH recovery in Bihar

In OOH News By Pratima Pareek - December 15, 2020

Media owners reckon business recovery will be faster once Covid19 mass vaccination gets underway

Chandigarh gets its first roadside media

In OOH News By Bhawana Anand - December 15, 2020

Creative Designer has installed informative FSUs with backlit LED modules and unipoles across the UT

‘Reality check is need of the hour’

In Viewpoints By Rajiv Raghunath - December 14, 2020

Daniel Cuende, Director, Cuende Informetrics, Spain highlights the criticality of audience data for reinforcing OOH for brand advertising

Mamaearth appoints Essence as integrated media agency

In OOH News By M4G Bureau - December 14, 2020

The agency will be responsible for media planning and activation for brand building and awareness campaigns

Shut-out for a cause: Giant mask on South Africa billboard

In Campaigns By M4G Bureau - December 14, 2020

A public service OOH campaign SHOUT4MASKS aimed at raising funds to distribute protective masks in South Africa has a 3D fabric mask spanning 4 meters in length, 3.6 meters in width and weighing 180kg being featured on a billboard in Johannesburg

Amazon Prime turns cityscape pink for ‘Sons of the Soil: Jaipur Pink Panthers’ release

In Campaigns By Pratima Pareek - December 11, 2020

Active Media Innovations handled the OOH campaign innovations

Bosch Home Appliances appoints Isobar India as strategy & creative agency partner

In OOH News By M4G Bureau - December 11, 2020

The brand is poised to enhance its marketing strategy in India with this announcement

International consortium set up for Delhi Noida Intl Airport at Jewar

In OOH News By M4G Bureau - December 11, 2020

Zurich Airport International has selected a consortium to design the passenger terminal of Delhi Noida International Airport (DNIA) at Jewar

Airport advertising takes off with growing traffic

In OOH News By M4G Bureau - December 10, 2020

With passenger traffic touching 2.25 lakh a day right before Diwali, Mumbai international airport has already seen more brands back with their advertising and marketing presence