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7482 News Found
Nashik OOH industry body sets exemplary standard for self-regulation
In OOH News By Sakshi Sanghavi - April 12, 2024
The Nashik Outdoor Advertising Welfare Association fought as one to coerce the city’s municipal body to end serious deviations in the outdoor advertising contract awarded to a single operator, and is now on the war-path to ensure the parties responsible for the malpractices are brought to book
Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market
In OOH Solutions By Rajiv Raghunath - April 12, 2024
The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.
Australia’s OOH sector records 9.26% net revenue growth in March quarter
In OOH News By M4G Bureau - April 12, 2024
DOOH revenue accounts for 74.1% of total net media revenue year-to-date
‘There's a plethora of data available today, the challenge is how to use & structure it’
In Viewpoints By M4G Bureau - April 12, 2024
In an insightful conversation with Media4Growth, Praphul Misra, Founder and Managing Director of Oi Media, reflects on the transformative role played by data in the realm of Out-of-Home (OOH) Media and all that the company does in helping brands benefit from this data.
Sujai Karampuri appointed as chairman of Indian division of SHARP
In OOH News By Sakshi Sanghavi - April 11, 2024
Sujai Karampuri comes with over two decades of experience in designing and developing sophisticated and high technology software-integrated-with-hardware products
Next Stop: Innovation! Elevating bus shelters with LED display technology
In OOH Solutions By Sakshi Sanghavi - April 11, 2024
Xtreme Media revolutionises urban transit in Guwahati with smart LED displays at bus depots, in association with Prodigy Communications and Marketing Pvt Ltd
EC mandates mention of printer, publisher on election campaign displays including those on hoardings
In OOH News By M4G Bureau - April 11, 2024
The objective is to establish greater transparency and accountability in the poll campaigning
‘We liberate OOH firms from tedious reporting & admin burdens’
In Viewpoints By M4G Bureau - April 11, 2024
Mark Bracey, Co-Founder & Chief Commercial Officer, DoohClick speaks about the company’s business offerings, mode of client engagement, market outreach and other key factors in an exclusive interview with Rajiv Raghunath, conducted in Cape Town. Edited excerpts:
McDonald's Netherlands and TBWA use aroma to tingle taste buds
In Campaigns By Sakshi Sanghavi - April 10, 2024
Plain red and yellow billboards were installed with smell of fries emitting from them
Tata AIA's playful campaign ties life insurance to wedding preparations
In Campaigns By Sakshi Sanghavi - April 10, 2024
Smartly placed OOH media use jewellery and clothing stores to lure customers into buying life insurance