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Rail Divisions tasked to decide on license fee relief & relaxation on case-by-case basis
In OOH News By Rajiv Raghunath - December 28, 2020
90 days dies non period to be added to end of contract period; pre-condition of applying relief only to contact in force in ‘December 2020, and beyond’ removed
Burger King recalls 2020 grilling with a multimedia campaign
In OOH News By M4G Bureau - December 28, 2020
The campaign comprises a new TVC, Print, OOH, Mall signage’s & In store promotions
Madison Media strengthens its Kolkata operations
In OOH News By M4G Bureau - December 28, 2020
Vandana Ramkrishna, Vice President will oversee Kolkata office from Mumbai
Tonic Worldwide’s research division ‘GIPSI’ shares four key consumer needs of 2021
In Research By M4G Bureau - December 24, 2020
HI+AI insight division Gipsi shares CONSUMER NEEDS 2021 insights and implications as a handy reference for marketers
Indian OOH industry expects COVID19 vaccination to improve business prospects
In OOH News By Bhawana Anand - December 24, 2020
In the ‘Have Your Say’ poll conducted by Media4Growth, it was seen that the OOH industry has a positive outlook for the coming times
Digital printers show positive outlook, says study
In Research By M4G Bureau - December 24, 2020
The research conducted by Roland DG in UK among 343 digital printers across applications, showed that over a third of them were planning to scale up their production capacity
'TG specific campaigns will change the way people look at OOH’ Introline
In Digital OOH By Bhawana Anand - December 23, 2020
PlayAds, a leading player in the DOOH space at southern railway stations, expects digital displays to become a part of the regular habits of railway passengers
Dentsu International merges units to strengthen ‘The Story Lab’ presence in India
In OOH News By M4G Bureau - December 22, 2020
Deepak Kumar, erstwhile Director C’Lab, will now lead the business in India as Country Head TSL
Hyderabad media owners take their protest to the OOH space
In OOH News By Bhawana Anand - December 22, 2020
The regional media owners have come out with strong messages on their sites asking the Telangana Govt to abolish GO no 68
JadeBlue taps into wedding season business with multi-city campaign
In Campaigns By Pratima Pareek - December 22, 2020
The brand is also focussing on year-end sale promotions