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Tanishq sparkles with new ode to Earth
In Campaigns By M4G Bureau - January 05, 2021
Iconic, large format and cluster media have been utilised to bring out the beauty of the brand’s new collection of diamonds called ‘Moods of the Earth’
Prerna Mehrotra promoted as CEO, Media, APAC
In OOH News By M4G Bureau - January 05, 2021
She will lead dentsu’s global Media business across the APAC region
Meet the latest heavy lift champion: Amazon Prime’s Coolie No1!
In Campaigns By Bhawana Anand - January 04, 2021
Ideated and handled by Active Media Innovations, the campaign successfully caught the audience attention
Moving Walls setting ground for unique Outernet Marketing Innovation Group
In Digital OOH By M4G Bureau - December 31, 2020
The initiative will see marketing leaders from various industries chart the future of outernet marketing
OOH those exits & entries of 2020
In OOH News By Bhawana Anand - December 30, 2020
Even as the OOH industry grappled with the pandemic’s impact on business this year, there were quite a few senior-level resignations and appointments, adding a surprise element
Just shout it out, says Dabur Stresscom campaign
In Campaigns By M4G Bureau - December 30, 2020
The brand kicked off the ‘Shout Out Stress’, campaign to enable people work out their pandemic induced frustrations, through a soundproof scream booth mounted on top of a moving vehicle
Sampark Outdoor Advertising gains edge with new tender acquisition in Kolkata
In OOH News By Bhawana Anand - December 30, 2020
The Kolkata based outdoor media owning firm has bagged exclusive rights for 232 hoardings across the city for 7 years through the tender initiated by the Kolkata Municipal Corporation
DMRC opens bid for metro trains’ exclusive advertising rights
In OOH News By M4G Bureau - December 29, 2020
The tender includes Line no 1 i.e. Red line for 9 years of duration
Campaigns that kept the OOH sheen alive in 2020
In OOH News By Bhawana Anand - December 29, 2020
These OOH campaigns revived the OOH appeal and brand spends on the medium, post lockdown
Ferrero Rocher spreads ‘Golden Experience’ at Airports
In Campaigns By M4G Bureau - December 29, 2020
The Christmas special campaign was deployed at Global Outdoor, JCDecaux Airport and Clear Channel International networks