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7506 News Found
Data-driven business lifeline for Indian OOH
In Viewpoints By M4G Bureau - January 20, 2021
Advertising brands will likely seek higher accountability from planners and media operators as they consider rolling out OOH campaigns in 2021
Posterscope & MediaCo launch 100% recycled paper for the UK OOH industry
In OOH Solutions By M4G Bureau - January 20, 2021
The product offers advertisers green printing techniques to small format outdoor posters with no loss of quality
Zydus Wellness consolidates media mandate with Wavemaker India
In OOH News By M4G Bureau - January 19, 2021
The agency has bagged the consolidated mandate following a multi-agency pitch
Slice awards creative duties to 82.5 Communications
In OOH News By M4G Bureau - January 19, 2021
The agency's Bengaluru office will handle the business.
MOMS Outdoor Media Solutions appoints Prashant Mishra as VP – North & East
In OOH News By Bhawana Anand - January 18, 2021
Prashant brings 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation
Posterscope publishes 2021 Predictions for OOH planning in a post-pandemic world
In Research By M4G Bureau - January 18, 2021
The predictions focus on how to navigate the OOH landscape during and post the Covid-19 pandemic, including what this means for brands and clients
Mondelez India to launch Cadbury Dairy Milk Silk Mousse with on-ground & outdoor activation
In OOH News By M4G Bureau - January 18, 2021
The new decadent bundle from Cadbury Dairy Milk Silk is being launched with a high intensity multi touch-point IMC campaign
NDMC takes stern action against illegal media
In OOH News By M4G Bureau - January 18, 2021
Including self signages, the posters, banners and illegal hoardings violating OAP 2017 policy are being removed by the civic body
Netherlands OOH body Outreach joins WOO
In OOH News By Rajiv Raghunath - January 18, 2021
Recruiting an important new national association member is a great way for WOO to begin 2021: Mark Flys, WOO COO
Philips Professional Display Solutions officially rebrands as PPDS
In OOH Solutions By M4G Bureau - January 15, 2021
This move come as part of new ‘total solutions’ strategy for enhanced support to the AV industry