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Coral Media launches new integrated agency Coral Infinite
In OOH News By M4G Bureau - February 01, 2021
Offering 360-degree media led solutions across OOH, retail, events, BTL and the digital space, the agency will be led by Nitin Rastogi as CEO
GHMC announces service centric OOH ad plans
In OOH News By M4G Bureau - February 01, 2021
As per the new announcement by The Greater Hyderabad Municipal Corporation (GHMC), ads will be permitted on public utilities and advertisers will have to allot 10% of the overall space for promotions and public service announcements for 10% of the time in a year.
MediBuddy appoints Manoj Balaji as Senior Vice President & Business Head of the Corporate Business Unit
In OOH News By M4G Bureau - January 29, 2021
Manoj is a senior business leader with over 14 years+ experience across healthcare, health insurance, consumer internet, IT/ITES sectors in both B2B and B2C realms
Soch Apparels appoints Salloni Arora as VP - Marketing
In OOH News By M4G Bureau - January 29, 2021
Salloni will be working closely with Vinay Chatlani, M.D and CEO of the company, to steer the brand’s marketing effort towards the next phase of growth
‘Budget must boost consumer sentiment, spends’
In OOH News By Bhawana Anand - January 29, 2021
Ashish Bhasin, CEO-APAC and Chairman-India, Dentsu, and Anand Bhadkamkar, CEO-India, Dentsu, spell out their wish list for the advertising industry from Union Budget 2021
TV9 News creates OOH scoop to promote new channel
In Campaigns By M4G Bureau - January 28, 2021
A month-long OOH activity has been executed across entire West Bengal
New guidelines offer some cheer for cinema advertising
In OOH News By M4G Bureau - January 28, 2021
Starting February 1, 2021, cinema halls will be able to cater to higher number of audiences as part of the easing of curbs
‘Combine OOH, mobile to drive engagement, relevancy, reach’
In Digital OOH By M4G Bureau - January 28, 2021
Moving Walls cites how the synergy has worked well for different brand campaigns
DMRC ridership grows, but Metro ad spends still low
In OOH News By Bhawana Anand - January 27, 2021
The Delhi Metro Rail Corporation numbers show that there has been a rise of more than 150% in ridership since September 2020
Vistar Media partners with Arrivalist’s measurement capabilities for travel sector
In OOH News By M4G Bureau - January 27, 2021
Travel marketers can use Vistar’s programmatic technology to engage and stay connected with potential visitors across transit touchpoints